Digital Marketing Executive (225-701)

A Digital Marketing Executive plays a crucial role in developing, implementing, and managing a company's online marketing strategies. As a pivotal team member, this individual works to drive traffic, increase brand awareness, and boost online sales through various digital channels. The focus of the Digital Marketing Executive is on building and maintaining a strong online presence for the company, ensuring that the organization’s voice is effectively communicated across digital platforms. This position demands a mix of creativity, technical knowledge, and analytical skills to create and oversee extensive digital marketing efforts. The ideal candidate stays up-to-date with the latest digital trends and technologies to optimize the company’s digital landscape effectively.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels.
• Oversee the creation and management of online marketing campaigns and content.
• Analyze and report on the performance of digital marketing campaigns.
• Manage social media platforms and ensure consistent brand messaging.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Track conversion rates and refine digital marketing efforts to achieve objectives.
• Research competitors and analyze market trends to stay competitive.
• Utilize SEO best practices to enhance website visibility and traffic.
• Coordinate with designers and developers to enhance digital marketing assets.
• Craft and send newsletters with engaging content to build customer loyalty.
• Maintain and monitor analytics dashboards and reports for data-driven decisions.
• Ensure compliance with digital marketing regulations and industry standards.

Requirements

• Bachelor’s degree in Marketing, Business, or related field required.
• Proven experience in digital marketing or related role necessary.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency in marketing automation tools and analytics platforms.
• Excellent written and verbal communication skills essential.
• Ability to multitask and thrive in a fast-paced environment necessary.
• Up-to-date with the latest trends and technologies in digital marketing.
• Experience with SEO, PPC, and content management preferred.
• Demonstrated ability to work independently and as part of a team.
• Strong analytical and problem-solving skills required for effectiveness.