Digital Marketing Executive 21N25

As a Digital Marketing Executive, you will be responsible for planning, developing, and managing comprehensive digital marketing strategies to drive the growth and market presence of our organization. You will leverage your expertise in online marketing techniques to enhance brand awareness, lead generation, and engagement, utilizing diverse channels such as search engines, social media platforms, email campaigns, and display advertising. This role demands a dynamic individual with creative prowess, a strategic mindset, and a thorough understanding of current digital marketing trends and technologies. You will collaborate closely with cross-functional teams, including sales, content creation, and design, to ensure cohesive and impactful marketing efforts that align with the company’s overall objectives.

Responsibilities

• Develop and implement effective digital marketing strategies to achieve business objectives.
• Manage and optimize online presence on various social media platforms and websites.
• Conduct thorough research and analysis of market trends and competitors.
• Create engaging content for digital marketing campaigns and initiatives.
• Monitor and analyze the performance of all digital marketing campaigns.
• Collaborate with the content and design teams to create compelling marketing materials.
• Oversee pay-per-click advertising and search engine optimization strategies for growth.
• Establish key performance indicators and track progress towards marketing goals.
• Leverage web analytics tools to understand user behavior and improve engagement.
• Stay updated on industry trends and integrate new technologies into marketing plans.
• Manage client relationships and ensure alignment with their marketing expectations.
• Coordinate with the sales team to align marketing strategies with sales objectives.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Proven experience as a Digital Marketing Executive or similar role in marketing.
• Strong understanding of current digital marketing concepts and best practices.
• Proficiency in using various digital marketing and analytics tools effectively.
• Excellent written and verbal communication skills for engaging content creation.
• Demonstrated ability to multitask and manage multiple projects simultaneously.
• Strong analytical skills to interpret data and make informed marketing decisions.