Digital Marketing Executive 06D25

A Digital Marketing Executive plays a pivotal role in enhancing brand awareness, driving web traffic, and acquiring leads or customers through various digital channels. In a rapidly evolving landscape, the Digital Marketing Executive must stay abreast of emerging technologies and trends, integrating these into campaigns to support the overall marketing strategy of the organization. This individual will be responsible for coordinating across content, SEO, PPC, social media, and more, designing creative marketing solutions that engage today's audiences. They are analytical and organized with a keen eye for detail and have the capacity to manage multiple projects simultaneously. Strong communication skills are vital, as this role involves interaction with various stakeholders to ensure brand consistency across all digital platforms. The ultimate goal is to create a meaningful connection between the brand and the consumer, driving increased reach and engagement.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM strategies, and social media.
• Design, build and maintain a strong social media presence across all platforms.
• Identify trends and insights to optimize spending and performance based on data.
• Collaborate with internal teams to create engaging digital content strategies.
• Monitor and evaluate web analytics and metrics to improve digital marketing initiatives.
• Create and manage email marketing campaigns to nurture potential and current clients.
• Coordinate with design and writing teams to produce cohesive and impactful content.
• Develop and oversee pay-per-click (PPC) and search engine advertising campaigns.
• Analyze competitor strategies, strengths, and weaknesses in digital domains.
• Ensure brand consistency across all digital platforms and marketing initiatives.
• Manage budgets effectively to maximize return on investment from all digital efforts.
• Stay updated with current technology trends and innovations in digital marketing.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven working experience in digital marketing with a solid track record.
• Strong knowledge of Google Analytics, SEO best practices, and PPC campaigns.
• Proficiency in marketing software such as HubSpot, Marketo, or similar platforms.
• Experience with content management systems and digital content creation is essential.
• Excellent communication skills both verbally and written for cross-team engagement.
• Strong analytical skills to interpret performance data and optimize strategies.
• Ability to work independently, multitask, and handle multiple projects simultaneously.