Digital Marketing Executive 04N25

A Digital Marketing Executive plays a pivotal role in planning, executing, and optimizing online marketing campaigns to drive business goals and enhance brand presence across digital platforms. As part of a dynamic marketing team, this professional utilizes a variety of digital marketing tools and channels to deliver strategic campaigns that engage audiences and generate leads. With a keen understanding of SEO, content marketing, and analytics, the Digital Marketing Executive is responsible for improving the company's digital footprint and ensuring data-driven decisions are made to enhance marketing efforts. The role also involves collaborating with cross-functional teams to ensure cohesive marketing strategies are implemented that align with overall business objectives. An ideal candidate should possess creativity, analytical skills, and a passion for staying updated with the latest digital marketing trends.

Responsibilities

• Develop and manage digital marketing campaigns across various digital channels and platforms.
• Conduct research and analyze data to identify trends and insights in digital marketing.
• Create engaging and relevant content for multiple audiences and digital touchpoints.
• Coordinate with designers and developers to ensure optimal user experience on digital assets.
• Monitor and report performance of all digital marketing campaigns using analytics tools.
• Utilize SEO strategies to increase website visibility and optimize content for search engines.
• Manage and maintain the organization's social media presence and online reputation.
• Collaborate with colleagues to develop content calendars and marketing strategies.
• Stay updated with the latest industry trends and emerging digital marketing technologies.
• Ensure digital marketing efforts are aligned with the company's brand guidelines and goals.
• Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Identify target audience segments and tailor strategies to reach specific demographics effectively.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Proven experience in digital marketing roles in a fast-paced environment.
• Strong knowledge of SEO, SEM, and web analytics tools and practices.
• Excellent verbal and written communication skills with the ability to create compelling content.
• Experience with graphic design tools like Canva or Adobe Creative Suite is advantageous.
• Ability to manage multiple projects simultaneously while meeting strict deadlines.
• A passion for digital marketing trends and technological advancements is essential.