Digital Commercial Planning Specialist Retail IKEA RSO Jebel Ali

Job Requisition ID: 174485

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the worlds most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview Of The Role:

• As a Digital Commercial Planning Specialist, you will play a pivotal role in driving sales and profitability across IKEAs digital platforms. The role involves developing detailed commercial calendars and strategies, coordinating with cross-functional teams to ensure consistency, and analyzing market trends to keep the offerings competitive. You will be responsible for sales forecasting, tracking commercial success, and reporting insights to stakeholders. The position requires collaboration with creative teams and other commercial functions to align activities with campaign objectives and strategic goals.
  
  

What You Will Do:

Sales and E-commerce Strategy

• Lead the commercial agenda across the Digital Channels, ensuring alignment with business goals.
• Act as a member of the Selling function, contributing to E-commerce goals and sales.
• Develop and execute strategies for sales forecasting and commercial planning.
• Coordinate with diverse teams to ensure consistency across online channels.
• Forecast online sales using market trends, historical data, and commercial activities.
• Work closely with the creative team to align digital marketing content with campaign objectives.
  
  

Market Analysis and Competitive Strategy

• Analyse competitor offers and market trends to identify customer preferences.
• Understand online shopping trends for insight into customer needs and behaviors.
• Ensure IKEA’s online offerings remain competitive in the market.
• Monitor and follow-up on KPIs to ensure plans are followed and take corrective actions.
  
  

Performance Tracking and Reporting

• Track and analyse the success of E-commerce initiatives, focusing on sales, profitability, and customer satisfaction.
• Create concise reports on commercial performance and insights for key stakeholders.
• Keep planning up-to-date with overviews of global and local initiatives.
• Work closely with the global team for alignment on business priorities and technical developments.
  
  

Required Skills To Be Successful:

• Strong specialist knowledge in digital and e-commerce strategies.
• Excellent communication, negotiation, and influence skills.
• Ability to perform under pressure with flexibility and simplicity.
• Solid understanding of analytics and evolving product strategy based on data.
  
  

What Qualifies You For The Role:

• Extensive experience (at least 5 years) with IKEA range and market knowledge.
• Strong teambuilding, relationship, and networking skills.
• Experience in digital business and sell steering in an omnichannel environment.
• Knowledge of E-commerce, marketing processes, and customer behavior.
• Proven skills in process and organizational thinking, prioritization, and decision-making.
  
  

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…

About Al-Futtaim IKEA

GROWING TOGETHER...

We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people.

Al-Futtaim IKEA holds the franchise rights for IKEA in Egypt, Oman, Qatar and the United Arab Emirates.

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