Digital Channel and CRM Manager 24N25

The Digital Channel and CRM Manager plays a crucial role in managing and optimizing digital channels and customer relationship management systems to enhance customer engagement and satisfaction. This position is responsible for creating and implementing strategies that improve the digital customer experience and drive business growth. As a key player in the marketing and sales teams, the manager will oversee the integration and functionality of CRM systems while ensuring that digital channels operate efficiently and effectively. With a dynamic approach, the Digital Channel and CRM Manager will utilize data analytics to enhance customer interactions, manage digital marketing campaigns, and lead a team to achieve strategic objectives. A thriving digital presence and seamless CRM solutions are critical for company success, and this role is instrumental in delivering these capabilities.

Responsibilities

• Develop and implement digital channel strategies aligned with business goals and objectives.
• Ensure seamless integration and operation of various CRM systems and digital tools.
• Analyze customer data to improve engagement and tailor marketing efforts effectively.
• Lead cross-functional teams to enhance the digital customer journey and user experience.
• Collaborate with marketing and sales teams to align CRM initiatives with business strategies.
• Monitor digital channel performance and identify areas of improvement and growth.
• Manage digital marketing campaigns across different platforms to drive customer acquisition.
• Train and mentor team members on the latest CRM and digital marketing trends.
• Ensure data privacy compliance and maintain the security of customer information.
• Provide insights and reports on CRM performance metrics to senior management.
• Stay updated on industry trends to keep digital strategies current and effective.
• Coordinate with IT to resolve technical issues related to CRM systems and digital platforms.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in managing digital channels and customer relationship management systems.
• Strong analytical skills with the ability to interpret data and drive insights.
• Excellent project management skills and ability to manage multiple projects simultaneously.
• Strong understanding of digital marketing strategies and CRM tools.
• Experience in leading cross-functional teams and driving collaborative marketing initiatives.
• Exceptional communication skills with a focus on building solid client relationships.