Digital Channel and CRM Manager 02F25

As a Digital Channel and CRM Manager, you will be at the forefront of managing and optimizing digital communication strategies to enhance customer relationships and drive business growth. This role demands a strategic thinker capable of leveraging digital platforms to improve customer engagement, increase brand visibility, and ensure seamless customer experiences. You will be responsible for developing and executing comprehensive digital marketing plans, analyzing user data to optimize CRM processes, and leading a team to ensure that campaigns are executed effectively. Your expertise will contribute to fostering long-term relationships with customers, improving customer satisfaction, and ultimately, driving sales. This is a dynamic role requiring a deep understanding of digital marketing trends, CRM software, and data analytics, as well as the ability to collaborate with cross-functional teams to deliver impactful results.

Responsibilities

• Develop and implement multi-channel digital marketing strategies to drive engagement.
• Oversee the management of the CRM system to optimize customer data handling.
• Analyze market trends and customer needs to inform strategic planning decisions.
• Collaborate with marketing teams to design captivating digital content and campaigns.
• Monitor and report on the performance of digital channels and CRM systems.
• Lead data-driven optimization efforts to enhance customer interaction strategies.
• Work with IT teams to ensure CRM system functionality and efficiency.
• Manage customer feedback and implement improvements to enhance customer satisfaction.
• Train and mentor team members on best practices in digital marketing and CRM management.
• Ensure compliance with data protection regulations and organizational policies.
• Identify and implement new technologies to improve digital engagement processes.
• Coordinate with sales teams to align CRM strategies with sales objectives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing and CRM management roles.
• Strong understanding of CRM software and digital marketing tools.
• Excellent analytical skills to interpret customer data and market trends.
• Exceptional communication and leadership skills to lead a diverse team.
• Ability to manage multiple projects and meet tight deadlines efficiently.
• Experience with data protection regulations and compliance practices.
• Proficient in using analytics tools to assess campaign performance.
• Strong problem-solving skills and a proactive approach to challenges.