Digital And ECommerce Executive

As Digital & eCommerce Executive, your mission is to drive the digital performance of our eCommerce platforms across two brands — Restofair RAK and Muddle Me — by increasing qualified traffic, boosting on-site conversion, and ensuring a seamless customer journey. You will also lead and coordinate online commercial animations and manage two key team members: the CRM Executive and the Product E-Merchandiser Executive.

Key Responsibilities

Traffic Acquisition & Visibility

• Define and execute SEO strategies to grow organic traffic
• Manage SEA and paid campaigns in coordination with external agencies
• Analyze acquisition KPIs and optimize media budgets based on performance
• Monitor digital trends and identify new acquisition levers
  
  

• Analyze customer journeys to identify friction points and opportunities
• Work with IT, logistics, and sales to ensure seamless user experience
• Supervise the Product E-Merchandiser Executive to ensure a compelling and optimized product display
  
  

• Lead the online commercial animation calendar across both brands
• Coordinate with marketing, supply, and product teams to launch promotional campaigns
• Ensure consistency between online and offline commercial activities
  
  

• Track key performance indicators: traffic, conversion rate, average order value, revenue, CAC
• Provide data-driven insights and strategic recommendations to improve performance
• Support quarterly business reviews and cross-functional planning
  
  

• Master's degree in Digital Marketing, E-Commerce or Business
• 4–6 years of experience in a digital or e-commerce environment
• Proven experience in driving online sales and managing cross-functional projects
  
  

• Solid knowledge of SEO/SEA tools, Google Analytics, CMS and e-commerce platforms
• Experience in management
• Strong project management and organizational skills
  
  

• Business-driven, customer-focused
• Autonomous, structured, and collaborative
• Agile mindset, analytical thinker, results-oriented