Digital Analytics Consultant

Job Overview

The Digital Analytics Consultant is responsible for collecting, analyzing, and interpreting digital data to help businesses make data-driven marketing and strategic decisions. This role serves as a bridge between marketing and data science, ensuring that digital strategies are grounded in measurable insights. The ideal candidate is both analytical and strategic — with strong skills in data interpretation, visualization, and communication.

Key Responsibilities

Data Collection & Tracking

• Implement and manage analytics tracking across websites, mobile apps, and digital platforms.
• Use tools such as Google Analytics, Google Tag Manager, and Adobe Analytics to ensure accurate data collection.
• Set up event tracking, custom dimensions, and conversion goals to measure campaign effectiveness.
  
  

• Analyze user behavior, traffic patterns, and engagement across digital touchpoints.
• Identify trends, opportunities, and pain points in customer journeys.
• Translate complex data into actionable business insights and recommendations.
• Evaluate marketing performance across SEO, SEM, paid media, email, and social channels.
  
  

• Develop dashboards and automated reports using platforms such as Google Data Studio, Power BI, or Tableau.
• Present findings and strategic recommendations to marketing, sales, and leadership teams.
• Create clear, visual reports that make complex data accessible to non-technical stakeholders.
  
  

• Collaborate with marketing teams to improve campaign targeting and conversion performance.
• Provide recommendations on website optimization, landing page performance, and audience segmentation.
• Support A/B testing, multivariate testing, and attribution modeling initiatives.
  
  

• Ensure data integrity and accuracy across all platforms.
• Maintain documentation of analytics setups, tagging structures, and data flows.
• Stay informed about privacy regulations (e.g., GDPR, CCPA) and ensure compliance in all analytics practices.
  
  

• Bachelor’s degree in Data Analytics, Marketing, Statistics, Computer Science, or a related field.
• 3–6 years of experience in digital analytics or a related data-driven role.
• Proficiency with Google Analytics (GA4), Google Tag Manager, and one or more data visualization tools (Tableau, Power BI, Looker Studio).
• Strong understanding of digital marketing channels and performance metrics.
• Experience with Excel/Google Sheets for data manipulation and analysis.
• Ability to interpret and communicate data insights clearly to technical and non-technical audiences.
  
  

• Experience with SQL, Python, or R for advanced data analysis.
• Familiarity with A/B testing tools (e.g., Optimizely, VWO).
• Knowledge of customer data platforms (CDPs) and CRM systems.
• Google Analytics Certification or equivalent credentials (preferred).
  
  

• Accuracy and reliability of analytics data and reports.
• Improvement in marketing performance metrics (conversion rate, ROI, engagement).
• Timeliness and clarity of insights delivered to stakeholders.
• Number of actionable recommendations implemented from analytics findings.