Digital Advertising SEO And PPC Expert

We are seeking a highly skilled Digital Advertising (SEO & PPC) Expert to drive growth through both organic search optimization and paid advertising campaigns. This role requires a combination of strategic insight, technical expertise, and hands-on execution to maximize visibility, traffic, and conversions.

The ideal candidate thrives in a fast-paced environment, is data-driven, and has a proven track record of managing complex campaigns with measurable results.

Key Responsibilities

• Plan, execute, and optimize SEO strategies to improve rankings, site traffic, and conversions.
• Manage and optimize PPC campaigns across Google Ads, Bing Ads, and other platforms.
• Conduct in-depth keyword research, competitor analysis, and audience targeting.
• Develop compelling ad copy and optimize landing pages for maximum conversion.
• Monitor and analyze campaign performance using analytics tools, providing actionable insights.
• Manage campaign budgets and bidding strategies to ensure efficient spend and ROI.
• Collaborate with content, creative, and web development teams to implement SEO best practices.
• Stay updated on search engine algorithm changes, platform updates, and emerging digital marketing trends.
  
  

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• 4+ years of experience in both SEO and PPC campaign management.
• Strong expertise with Google Ads, Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
• Proven success in improving ROI and conversion rates for paid campaigns.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication and collaboration skills for working with cross-functional teams.
  
  

• Google Ads and Google Analytics certifications.
• Experience with remarketing, display, and video campaigns.
• Knowledge of CRO (Conversion Rate Optimization) and A/B testing.
• Familiarity with CMS platforms (WordPress, Shopify) and basic HTML/CSS.
  
  

• Competitive salary and performance-based bonuses.
• Flexible work arrangements (remote/hybrid options).
• Opportunities for professional growth, learning, and certifications.
• A dynamic, collaborative, and results-driven team culture.