Data Intelligence Associate

About HLK

HLK is a full-service marketing and communications agency based in St. Louis and Chicago. We create work that moves, helping brands grow by bringing together strategy, creative, and media under one roof. Our culture is shaped by three core values: Be Curious. Be Brave. Be Thoughtful. We believe curiosity leads to better questions and better solutions. We believe bravery pushes work and people forward. And we believe thoughtfulness builds stronger teams and stronger partnerships. We’re looking for people who want to do meaningful work and grow alongside a collaborative, driven team.

Role Summary

The Data Intelligence Associate supports the end-to-end setup, implementation, and quality assurance of data and measurement required to track, optimize, and evaluate paid media performance. This role assists in ensuring that campaigns are measurable, data is reliable, and performance insights are available in real time to support decision-making across media pods.

Key Responsibilities

Measurement & Data Implementation

• Assist in the implementation of measurement tracking aligned to success metrics and campaign KPIs as defined by the Customer Experience team.
• Support the setup and configuration of tracking solutions, including GTM, GA4, platform pixels, and conversion events.
• Help ensure data collection supports accurate attribution, optimization, and performance analysis across channels.
  
  

• Conduct QA of tracking implementations prior to campaign launch, including validation of events, parameters, and data flow under the supervision of senior team members.
• Monitor live data for discrepancies, gaps, or anomalies and escalate issues for resolution.
• Follow and help maintain established standards for data governance, naming conventions, and documentation.
  
  

• Assist in the development and maintenance of dashboards and reporting views that provide timely, actionable performance insights within LookerStudio, Tableau, and Snowflake.
• Support Media Planners and Buyers by helping ensure data is accessible, interpretable, and reliable.
  
  

• Participate in identifying opportunities to improve measurement approaches, tracking sophistication, and data usability.
• Stay current on analytics tools, platform updates, and privacy considerations impacting measurement.
• Collaborate with Operations, Traffic, and Platform teams to help ensure tracking and data needs are integrated into execution workflows.
• Assist in troubleshooting data-related issues that impact performance assessment or reporting accuracy.
• Contribute to documentation and training materials related to data setup and measurement best practices.