Customer Strategy Activation Specialist

Job Purpose

Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!

The role of the Customer Strategy Activation Specialist will be to support the Customer Strategy team in the development and implementation of global customer lifecycle communication and personalisation frameworks. The role will develop customer relationships and increase the overall customer lifetime value, and support in the coordination and delivery of digital customer communications which are event and lifecycle based, with a focus on automation and triggered communication. They will facilitate the implementation of customer data into the defined communications, along customer lifecycle stages and sub-stages. Collaboratively identify key events and opportunities to drive the utilisation of segments and audiences from the Marketing Data Platform (CDP) through to activation across all marketing channels.

In This Role, You Will

• Support in the definition of clear business objectives for each customer lifecycle stage and substage, and identify important triggers or events within the framework to educate the wider business and ensure all communications utilise the lifecycle framework methodology.
• Develop the customer engagement segments and audiences in conjunction with the Customer Insights team and identify important marketing and personalisation activities for activation.
• Support with adoption and governance that all customer communication and data activation initiatives have clear objectives and are in line with the customer lifecycle framework
• Support in regular planning and prioritisation sessions, coordinated via the MMC, involving Skywards, Product, eCommerce, dnata and group brands teams to ensure the requirements from all business units are taken into account in a collaborative manner.
• Perform customer analysis by identifying sources of data (customer behaviour including digital behaviour) to ensure alignment of the contact strategy with the lifecycle framework.
• Analyse success metrics of targeted global customer communications to suggest optimisations for programmes. Implement marketing technology within an identified use case, to meet each program's goals.
• Apply best practice in campaign testing and be heavily engaged in the evaluation and insight from triggered campaigns to continually optimise our lifecycle programs.
• Build relationships with MMC's, digital marketing teams wider CCMB teams, and other business units to ensure integration, collaboration and support for all cross-channel lifecycle marketing programmes.
  
  

Qualification

To be considered for this role, you must meet the below requirements:

• Completed Degree in marketing, business or economics (12+3).
• 5+ years experience in Marketing & Media Communication or other similar roles
  
  

Knowledge/skills

• Experience in a marketing role with demonstrable experience in the interpretation and exploitation of customer insight to drive change and revenues.
• Experienced in direct marketing techniques, email, push and CRM platforms
• Highly organised with outstanding project management skills
• Understanding of testing, personalisation and optimisation
• An ongoing desire to learn and excel in a highly collaborative, multi-facetted department.
  
  

At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team!

Salary & benefits

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers

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