Customer Marketing Associate

Overview

Support the company’s overall strategic end to end pillar & Support customer marketing agenda across MEA for Away from Home sub-channels and for Digital Commerce to achieve CAGR Growth by delivering best-in-class customer activation across all MEA markets. The associate will support translating brand and channel strategies into toolkits, activation and execution while ensuring flawless delivery of initiatives with internal teams and external partners. The role’s scope spans activation development, toolkit localization, visibility planning, and execution tracking, acting as the operational engine that enables seamless, and high-quality customer marketing outputs across MEA marketing and across Away from home & Digital Commerce channels.

Responsibilities

• End to End Customer Marketing Calendar Management: Own AFH & dComm Activation calendar and execute for national and regional key accounts across all MEA markets. Support customer activation planning by building activation plans per customer and maintaining synchronized calendars across functions and markets.
  
  

Accountability: Execute / Support

Impacted: Brand team, Commercial teams, Customers (by market)

• Co-Lead WCCE Process: Support customer management by co-leading the WCCE process, including JBPs, Discovery sessions, Big Bets, and Growth Summit planning, ensuring priorities are translated into actionable customer marketing deliverables throughout the year (MBRs, QBRs, leadership reviews).
  
  

Accountability: Support

Impacted: Commercial Team, Customer (by market)

• 3VE + Perfect Digital Store & Toolkit Development: Develop perfect store standards and track execution excellence. Create and localize customer marketing toolkits by translating brand and channel strategies into customer-ready & bottler- ready activation materials, ensuring timely delivery and alignment with briefs.
  
  

Accountability: Lead / Execute

Impacted: Brand team, Commercial teams, Customers (by market)

• Execution Tracking & Reporting: Track and report activation execution, including updates, assets, and KPIs. Compile post-activation reporting with insights and gaps to drive continuous improvement.
  
  

Accountability: Lead / Execute

Impacted: Brand team, Commercial teams, Customers (by market)

• Agency Management & Briefings: Manage relationships with external agencies, including briefing, coordinating timelines, reviewing outputs, and ensuring deliverables meet brand, customer, and quality standards. Act as the primary point of contact between internal teams and agencies to ensure seamless execution of all customer marketing initiatives.
  
  

Accountability: Lead / Execute

Impacted: Agencies, Brand team, Commercial teams, Customers (by market)

• Activation POSM Management: Manage POSM design, production, and deployment. Coordinate artwork development, production timelines, quantities, and allocation across markets to ensure visibility and activation execution excellence.
  
  

Accountability: Lead / Execute

Impacted: Brand team, Procurement, Activation Agencies, Customers (by market)

• Cross-Functional Coordination: Drive cross-functional alignment for activation readiness, ensuring all internal and external stakeholders are on track with briefs, timelines, and deliverables.
  
  

Accountability: Support

Impacted: Brand team, Commercial teams, Agencies, Customers (by market)

• Operational & Budget Management: Support customer marketing operational processes and budgets, including agencies onboarding, POs, invoicing follow-up, budget tracking, and documentation to ensure efficient financial management.
  
  

Accountability: Lead / Execute

Impacted: Finance, Procurement, Agencies

• Elevated Beverage Experience Collaboration: Collaborate with the global team to shape and deliver the forward-looking Elevated Beverage Experience, ensuring local relevance, seamless activation, and alignment with future customer marketing priorities.
  
  

Accountability: Support

Impacted: Global teams, Brand, Innovation, Market teams, Key Customers

• Shopper & Category Insight Integration: Support the integration of shopper and category insights by assisting in pulling insights, analyzing activation performance, and applying learnings to future toolkits and customer plans.
  
  

Accountability: Support

Impacted: Insights team, Brand, Commercial teams, Customers

Qualifications

• 5+ years of relevant experience in marketing or customer activation.
• Hands-on experience in on-ground activations and campaign execution.
• Experience in AFH & dComm
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong communication and interpersonal skills with the ability to influence cross-functional teams.
• Demonstrated functional expertise within FMCG
• Ability to manage multiple priorities, work under tight deadlines, and drive flawless execution.
• Project & Calendar Management – ability to manage multiple campaigns, timelines, and activations simultaneously.
• Agency & Vendor Management – experience briefing, coordinating, and reviewing outputs from agencies.

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