CRM Specialist

The CRM Specialist will play a key role in managing, optimizing, and developing the company’s CRM systems to support customer acquisition, retention, and lifetime value growth. This position works closely with Sales, Retention, Marketing, BI, and Product teams, ensuring data-driven decision-making and seamless customer journeys.

This role is ideal for someone with hands-on CRM experience in Forex, CFD, or financial services, who enjoys working with data, automation, and performance metrics

• Own and manage the CRM system, including configuration, workflows, segmentation, automation, and upgrades
  

• Ensure CRM stability, accuracy, and scalability across departments
  

• Continuously improve CRM processes to increase efficiency and conversion rates
  

• Analyze customer behavior, lifecycle activity, and trading patterns
  

• Build and maintain CRM dashboards, reports, and performance metrics
  

• Track and report on KPIs such as conversion rates, retention, churn, and campaign performance