CRM Marketing Executive

CRM Marketing Executive - data-driven marketing whizz!

🏢 Sector: Real Estate / Property Investment

📍 Location: Dubai

💼 Department: Marketing

📣 Reports to: Senior Marketing Manager

💰 Salary: 15K AED per month

Role Summary

Our Dubai-based client are looking for a digitally focused Marketing Executive, who will support the delivery of high-performing marketing campaigns that drive lead generation, brand consistency, and audience engagement. You will play a key role in managing CRM processes, building automation journeys, enhancing content output, and supporting campaigns across multiple digital channels to help our client achieve their marketing and sales objectives.

Important: You will understand how to turn behavioural data into customer triggers, analyse website behaviour to inform marketing strategy and work closely with a content team to deliver appropriate outputs across channels.

Key Performance Indicators

✅ Execute effective digital campaigns that consistently deliver high-quality sales leads.

✅ Support the planning, execution and monitoring of marketing campaigns and wider projects.

✅ Maximise CRM capabilities by maintaining strong processes, automation workflows and data integrity.

✅ Contribute to marketing projects that enhance brand consistency and drive core marketing objectives.

Responsibilities

Deliver Effective Email & SMS Campaigns

✅ Produce email and SMS campaigns that generate quality sales leads.

✅ Analyse the prospect database to tailor messages to audience needs and behaviours.

✅ Manage email and SMS delivery through HubSpot to improve overall email health and engagement.

✅ Build automated workflows in HubSpot to enhance communication and streamline the customer journey.

✅ Monitor and report on campaign performance, providing actionable insights to management.

✅ Develop and execute A/B testing plans to optimise campaign results.

✅ Explore and integrate additional communication channels to expand automation and boost engagement across the sales funnel.

Create Compelling Downloadable Content

✅ Develop strong content ideas that communicate key messages to prospective audiences.

✅ Build and manage a pipeline of prospects engaging with downloadable content, supported by effective nurture journeys.

✅ Collaborate with the sales team to refine and enhance content based on audience feedback.

✅ Work closely with colleagues, agencies, and internal teams to ensure consistent, high-quality marketing materials.

Provide General Marketing Support

✅ Support the team with social media content creation aligned to lead-generation goals.

✅ Assist in producing content that promotes weekly investment webinars.

✅ Develop and implement content strategies to improve SEO visibility and organic performance.

✅ Assist with maintaining and updating website content to ensure accuracy and effectiveness.

✅ Ensure all marketing materials follow consistent brand messaging and positioning.

Contribute Actively to Marketing Projects

✅ Support the delivery of marketing projects as required.

✅ Contribute to monthly, quarterly, and annual marketing planning.

✅ Conduct market research to stay ahead of trends, competitor activity, and customer insights.

✅ Assist in coordinating events, webinars, and wider promotional activities.

Skills / Qualifications

✅ Highly numerate with strong logical thinking, enabling effective workflow creation and data analysis.

✅ Driven individual with a desire to achieve lead-generation targets.

✅ Experience in email and SMS marketing.

✅ HubSpot platform experience (desirable).

✅ Website development experience (desirable).

✅ Experience planning and delivering marketing campaigns.

✅ Website and SEO experience (desirable).

✅ Strong stakeholder management and communication skills.

✅ Proficient in Microsoft Office tools.

What’s in it for You?

✅ An in-house role where you can shape and elevate how a brand is represented online.

✅ Join a supportive, collaborative environment with a culture built on trust and quality.

✅ Be part of a growing communications team in an organisation with purpose and integrity.

Ready to Lead with Impact?

If you’re a data-driven marketing executive looking to take ownership of quality, strategy, and delivery — while leading a high-performing team — we’d love to hear from you.