CRM Executive (225-1009)

The CRM Executive plays a crucial role in managing and optimizing the organization's Customer Relationship Management strategies and systems. This dynamic position involves handling the day-to-day operations of CRM tools, developing campaigns that enhance customer engagement, and improving the overall customer experience. By analyzing customer behaviors and feedback, the CRM Executive can formulate effective communication strategies that foster customer retention and drive loyalty. Working closely with marketing and sales teams, the CRM Executive is pivotal in aligning CRM insights with business objectives to ensure customer satisfaction and business growth. The ideal candidate possesses strong analytical skills, a keen eye for detail, and the ability to work in a fast-paced environment.

Responsibilities

• Develop and implement effective CRM strategies and processes for customer engagement.
• Analyze customer interactions and data to drive improvements in CRM strategies.
• Coordinate with marketing teams to design and launch targeted campaigns.
• Monitor customer feedback and reviews, providing actionable insights to teams.
• Oversee and maintain CRM systems to ensure data integrity and security.
• Identify and report on key performance metrics, tracking CRM effectiveness.
• Generate reports on customer analytics to guide decision-making and strategy.
• Provide training and support to teams on using CRM tools and systems.
• Work collaboratively with sales teams to optimize customer acquisition processes.
• Build and maintain relationships with customers to enhance customer loyalty.
• Conduct regular audits to ensure compliance with CRM policies and standards.
• Identify opportunities for process improvements and recommend solutions.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Minimum of 3 years of experience in CRM or related field preferred.
• Proficiency in using CRM software such as Salesforce or equivalent required.
• Strong analytical skills with the ability to interpret data effectively.
• Excellent communication and interpersonal skills are essential for success.
• Demonstrated ability to manage multiple projects in a fast-paced environment.
• Experience in developing and implementing customer-focused campaigns preferred.