CRM Executive 08D25

The CRM Executive plays a pivotal role in enhancing customer interactions and experiences through the strategic implementation and management of CRM systems. This position is integral to building strong customer relationships, understanding customer behavior, and utilizing data-driven insights to improve service delivery and customer satisfaction. The incumbent will be responsible for overseeing the functionality of the CRM software, analyzing customer data to develop strategies for communication and engagement, and collaborating with various departments to ensure a cohesive approach to customer service. As a CRM Executive, you will act as a bridge between customers and the company, ensuring that customer issues are addressed promptly and effectively while working towards enhancing customer loyalty and retention rates. Your expertise will contribute to crafting personalized customer experiences that drive growth and success for the organization.

Responsibilities

• Develop and implement CRM strategies to achieve business objectives and customer satisfaction.
• Manage and maintain the CRM system to ensure data accuracy and system efficiency.
• Analyze customer data to identify trends and insights for personalized marketing campaigns.
• Collaborate with marketing and sales teams to optimize customer engagement and retention.
• Migrate data and ensure smooth integration of CRM systems across platforms and teams.
• Conduct training sessions for staff on the effective use of the CRM system.
• Monitor and report on CRM KPIs, providing insights and recommendations for improvements.
• Work with IT department to troubleshoot and resolve any technical issues with CRM software.
• Develop and maintain customer profiles to assist in targeted marketing and sales efforts.
• Ensure compliance with data protection laws and company policies in handling customer data.
• Create and maintain documentation for CRM processes and best practices for team reference.
• Provide support to customer service teams in handling customer inquiries and complaints efficiently.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Proven experience in a CRM role, ideally within a similar industry or sector.
• Strong understanding of CRM systems, databases, and customer data analytics.
• Excellent communication and interpersonal skills to work with both internal and external stakeholders.
• Ability to work independently as well as part of a team to achieve goals and objectives.
• Proficiency in CRM software such as Salesforce, HubSpot, or Microsoft Dynamics is preferred.
• Strong problem-solving skills with the ability to handle multiple tasks and projects simultaneously.