CRM & Digital Marketing Executive 28J25

We are seeking an experienced and dynamic CRM & Digital Marketing Executive to join our innovative marketing team. This role will be pivotal in driving customer engagement and enhancing brand presence through digital channels. You will be responsible for developing and executing strategies to optimize our customer relationship management initiatives and digital marketing campaigns. The ideal candidate will have a solid understanding of digital marketing techniques, CRM systems, and analytics tools. You will work collaboratively with cross-functional teams to design and implement innovative solutions that drive customer acquisition, retention, and satisfaction. If you have a passion for digital marketing and customer relationship management, we'd love to hear from you!

Responsibilities

• Develop and execute CRM strategies to enhance customer engagement and loyalty.
• Manage and optimize digital marketing campaigns across multiple online platforms.
• Analyze customer data and generate insights to inform marketing strategies.
• Collaborate with the marketing team to design targeted email marketing campaigns.
• Utilize SEO and SEM techniques to improve online visibility and traffic.
• Coordinate with design and content teams to ensure cohesive brand messaging.
• Monitor and report on digital marketing performance metrics and KPIs.
• Implement A/B testing strategies to improve campaign effectiveness and conversions.
• Maintain and update the CRM database to ensure accurate customer information.
• Oversee social media strategy to enhance brand presence and customer interaction.
• Conduct market research to identify trends and opportunities in digital marketing.
• Stay updated with the latest digital marketing trends and best practices.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Minimum of 3 years of experience in CRM and digital marketing roles.
• Proficiency in CRM software and digital marketing tools is essential.
• Strong analytical skills to interpret data and generate actionable insights.
• Excellent verbal and written communication skills are crucial.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Proven experience with social media platforms and digital marketing channels.