Creative Lead, Dubai

Department: Creative

Employment Type: Full Time

Location: Dubai, UAE

Description

WHAT YOU’LL DO

• Conceive original campaign platforms and write compelling treatments for some of the Middle Easts most ambitious tourism, hospitality and government brands.
• Present, sell and defend creative thinking directly to CMO-level clients, bringing clarity, conviction and a strong point of view.
• Lead the thinking across major regional opportunities, from the first insight and concept through to narrative, treatment and visual world.
• Direct creators, filmmakers and production teams on flagship work, making the creative calls that protect and elevate the idea on the ground.
• Hold creative quality across campaign films, social, vertical, stills and emerging formats, giving clear feedback that makes good work exceptional.
• Define the creative principles and guardrails for key clients so creators and teams can move faster without diluting the brand or the idea.
• Make AI image and video tools part of your everyday creative process to explore more directions, visualise ideas earlier and put stronger thinking in front of clients faster, without compromising originality, craft or authenticity.

WHAT YOU’LL BRING

• 8+ years developing campaign ideas and treatments, with standout work you can point to and say, that thinking was mine.
• Youve presented ambitious creative to senior clients, handled challenge, built confidence in the idea and won people over without watering the work down.
• Youve created campaigns across travel, tourism, hospitality, luxury, government or similarly high-expectation brands, and can talk about the impact, not just show us the film.
• Youve directed creators, photographers, filmmakers or production teams on real shoots and know how to protect a great idea when reality inevitably intervenes.
• You instinctively understand that a cinematic filmmaker, social-first storyteller and personality-led creator need different briefs, different direction and different conditions to produce their best work.
• You already use AI image and video tools to explore, visualise and iterate. We wont ask whether youre comfortable with AI. Well ask you to show us how its made your creative process better.
• GCC experience, cultural fluency and an existing feel for the region would be valuable. If you dont have it but youre serious about relocating, building that understanding and making the Middle East home, wed still like to hear from you.