Creative Director - Brand Video Content
WorkAsPro
United Arab Emirates
26th July 2025
2507-2277-5
Job Description
Job Description
💼 Job Title:
Creative Director – Brand Video Content
🏢 Company
Binance – The world’s largest blockchain ecosystem and crypto exchange by trading volume and user base.
📍 Location:
- Dubai, UAE
- Hybrid (part on-site, part remote)
- Full-time
- Hybrid work model depending on business needs
Lead Binance's global branded video content strategy, shaping how the company is seen, heard, and experienced in crypto, Web3, and beyond. From short-form explainers to long-form campaigns, you'll bring Binance’s storytelling to life with editorial precision and creative impact.
📝 Key Responsibilities
🎨 Creative & Editorial Direction
- Own the end-to-end creative process: concept, scriptwriting, execution
- Develop narrative frameworks and creative treatments for all video formats
- Ensure brand consistency across visual, verbal, and editorial outputs
- Partner with writers, designers, motion graphics, producers, agencies
- Align with product marketing, comms, and global/regional teams
- Scale storytelling globally through external partnerships and in-house talent
- Champion platform-first content thinking and new storytelling formats
- Explore 3D motion, AI-enhanced workflows, and emerging creative tech
- Drive efficiency + quality in the creative process
- Lead a small team of cross-functional creatives
- Maintain high standards in storytelling, brand identity, and production
- Guide script development, treatments, and post-production deliverables
- 10+ years in creative/content leadership roles (brand, editorial, video)
- Strong writing and content strategy foundation
- Proven record leading multi-format content production at scale
- Comfortable across verbal + visual development, including editing
- Experience managing cross-functional creative teams and external vendors
- Background in crypto, fintech, or complex tech industries is a plus
- Familiarity with 3D, motion graphics, or AI-driven workflows is a strong advantage
- Shape the future of content at the leading name in crypto
- Work on high-impact projects with global visibility
- Collaborate with world-class, multidisciplinary talent
- Enjoy a flat structure, creative autonomy, and a fast-paced environment
- Competitive salary, benefits, and work-from-home flexibility
- React Native
- HTML
- Development
- Remote
- Non Tech
- Web3
- React
- NFT
- Solidity
- CSS
- Marketing
- Developer
- DeFi
- Internship
Job Details
| Role Level: | Director | Work Type: | Full-Time |
|---|---|---|---|
| Country: | United Arab Emirates | City: | Dubai |
| Company Website: | https://www.finanshels.com/ | Job Function: | Design & Creative Arts |
| Company Industry/ Sector: |
Technology Information and Internet | ||
What We Offer
About the Company
Finanshels.com automates accounting & tax operations, provides access to skilled finance professionals, and offers real-time financial health insights to 20 Million + MENA SMBs struggling with tedious accounting tasks, lack of automation, and lack of access to skilled finance professionals.
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