Creative Content Specialist 13M26

The Creative Content Specialist is an integral part of our marketing and communications team, responsible for crafting compelling content that aligns with our brand’s voice and objectives. This role requires creative flair, excellent writing skills, and the ability to deliver innovative ideas that captivate our audience. The ideal candidate will have a strong understanding of digital marketing strategies, content creation, and storytelling techniques. They will be tasked with producing a variety of content types, from blog posts and articles to social media updates and video scripts, ensuring each piece resonates with our target audience and drives engagement. Collaboration with designers, marketers, and other content creators is key, as is staying up-to-date with industry trends and audience preferences to continually refine and optimize content output.

Responsibilities

• Develop and implement a content strategy aligned with short-term and long-term marketing goals.
• Generate, edit, publish, and share engaging content daily across all platforms.
• Collaborate with marketing teams to plan and develop site content, style, and layout.
• Identify content opportunities that will resonate with our target audience.
• Conduct keyword research and use SEO best practices to increase traffic.
• Write clear and engaging copy for website, blogs, and newsletters.
• Proofread and edit content before publication to ensure it meets quality standards.
• Coordinate with designers to complement text with graphics and visuals.
• Stay up-to-date with developments and generate new ideas to draw the audience’s attention.
• Measure web traffic and monitor SEO metrics to suggest content improvements.
• Use content management systems to analyze website traffic and user engagement metrics.
• Ensure all-around consistency and alignment with the organization's tone and style guide.

Requirements

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• Proven work experience as a Content Creator, Copywriter, or similar role.
• Portfolio of published work showcasing strong writing and editing skills.
• Familiarity with web publishing tools and content management systems.
• Ability to create engaging and error-free content that meets marketing objectives.
• Strong understanding of marketing and digital content strategies.
• Excellent communication skills and the ability to work collaboratively with a team.