Creative Content Specialist 12D25

The Creative Content Specialist is an integral part of the marketing team, responsible for developing and implementing high-quality, engaging content that aligns with the brand's goals and audience's needs. This role requires a strategic thinker who is passionate about storytelling and possesses a strong understanding of current digital trends and social media platforms. The Creative Content Specialist will collaborate with various departments to create compelling written, visual, and multimedia content that enhances the brand's visibility and fosters audience engagement. Creativity, attention to detail, and the ability to work under tight deadlines are essential for success in this dynamic position. The ideal candidate will be proactive, innovative, and possess excellent communication skills to deliver content that resonates with diverse target audiences.

Responsibilities

• Develop and execute content strategies for digital marketing campaigns and platforms.
• Create engaging written content including blogs, newsletters, and social media posts.
• Collaborate with design teams to produce visually appealing graphics and videos.
• Conduct thorough research to ensure content relevancy and accuracy across platforms.
• Manage and maintain the content calendar to ensure timely delivery of projects.
• Optimize content for SEO to increase reach and user engagement online.
• Analyze content performance metrics and make data-driven improvements regularly.
• Stay updated on industry trends to incorporate new ideas into content strategies.
• Work closely with the marketing team to align content with brand messaging.
• Generate creative ideas for new content types and marketing promotions.
• Edit and proofread all content pieces to maintain high-quality standards.
• Assist in the planning and execution of content-driven events and promotions.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• At least 3 years of experience in content creation and digital marketing.
• Strong writing, editing, and proofreading skills with attention to detail.
• Experience with content management systems and social media platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficient in using analytics tools to track and report on content performance.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Creative mindset with a passion for storytelling and audience engagement.