Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," were taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities. In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.
What Youll Do
Based on the different situations in different countries, build and operate an industry-leading couriers welfare insurance protection system tailored to local conditions, let couriers to perceive that they can receive better welfare protection if they delivering on Keeta, thereby enhancing the platforms attractiveness to couriers. 2. Conduct visits and researches with couriers and 3PL partners to identify key welfare needs of couriers, design welfare plans by priority (such as medical check-ups, fuel/water purchase/phone bill/rider meal discount benefits, etc.), insurance protection plans (such as improving accident insurance, commercial insurance, critical illness care, etc.), communicate with internal and external business resources for implementation, and continue operations. 3. Collaborate with frontline teams to promote operational actions that enable couriers to have a better working environment, create a showcase memory anchor point for platform welfare elements, and enhance the visibility and reputation of platform welfare protection among the couriers community. 4. Dig up story cases that reflect the value of platform protection (not limited to offering discount benefits, providing critical illness protection support for couriers, etc.), find PR opportunities, communicate with the PR team to promote dissemination and implementation, and create a positive social impact.
What We Need From You
Bachelors degree or above, with more than 5 years of work experience in corporate culture/welfare benefits. Prior experience in food delivery, express services, logistics, online car-hailing or other releated fields is preferred. 2. Excellent communication skills, project design, and operational capabilities. Familiar with Middle Eastern culture and the structure of the couriers community, able to communicate with couriers without barriers (proficient in English while also speaking Arabic or Hindi). 3. Experience in offline site construction, material procurement, or supply chain management, with the ability to control costs and optimize material configuration. 4. Have a sense of teamwork, able to identify PR opportunities in work and collaborate with the PR team to promote communication and implementation.
What Makes This Role Exciting
Participate in Meituans strategic overseas business and engage directly with top global players. 2. Develop new markets from 0 to 1 and experience the passion of entrepreneurship. 3. Embrace a vast business battlefield with ample space and flexibility to showcase your talents and achieve rapid career growth. 4. Broaden your global perspective and collaborate with a diverse team.
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