Country Manager

About the role

The Country Manager will own the local commercial strategy, translating regional priorities into in-market action plans. You will lead sales delivery, distributor management, customer engagement, and cross-functional collaboration to secure sustainable growth across modern trade, traditional trade, and foodservice channels

Key Responsibilities

• Lead the development and execution of the country commercial strategy
• Drive sales growth, margin delivery, and market share targets
• Country P & L, trade investment effectiveness, execution standards, and the performance of the commercial team
• Build and strengthen distributor partnerships with clear joint business plans
• Manage key customer relationships and commercial negotiations
• Ensure excellence in sales fundamentals, including distribution, visibility, pricing, and execution
• Lead, develop, and coach the local commercial team
• Ensure alignment with supply chain, marketing, finance, and other functions to deliver results
• Monitor performance through clear KPIs and take action to optimize outcomes

Key Ingredients

• Bachelor’s degree in business, sales, or related field
• Extensive commercial leadership experience in food or beverage
• Must have managed Modern Trade channel and distributor in UAE
• Strong sales, negotiation, and customer management capability
• Track record of delivering growth in fast-paced markets
• Fluent in English and Arabic

*Please note that only candidates who meet the criteria above will be shortlisted and contacted