Content Strategy & Copy Writing Manager 26M26

The Content Strategy & Copy Writing Manager plays a pivotal role in planning, developing, and executing content strategies that align with the company's brand voice and business goals. This position requires a deep understanding of audience, storytelling, and digital marketing to effectively manage and enhance the company's content across various platforms. The ideal candidate will have a strong background in copywriting with experience in crafting compelling narratives that engage, inform, and convert the target audience. Additionally, this role demands exceptional leadership skills to guide and inspire a team of writers, as well as the ability to collaborate with cross-functional teams to drive results.

Responsibilities

• Develop and implement comprehensive content strategies to achieve organizational goals.
• Lead and mentor a team of copywriters to ensure high-quality content output.
• Collaborate with marketing and design teams to create integrated content solutions.
• Conduct market research to identify content opportunities and audience needs.
• Ensure all content aligns with brand guidelines and voice consistently.
• Optimize content for SEO to increase organic search visibility and traffic.
• Analyze content performance metrics and refine strategies accordingly.
• Manage content calendars and ensure deadlines are met effectively.
• Oversee the creation of a wide range of content forms, from blog posts to social media.
• Develop training programs to enhance copywriting skills across the organization.
• Facilitate brainstorming sessions to generate creative content ideas and solutions.
• Establish strong relationships with stakeholders to ensure alignment on content outcomes.

Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, or a related field.
• Minimum of five years of experience in content strategy and copywriting.
• Proven track record of developing successful content campaigns in diverse industries.
• Strong understanding of SEO, keyword research, and digital marketing best practices.
• Excellent leadership skills with experience in managing and developing teams.
• Outstanding written and verbal communication skills and attention to detail.
• Ability to analyze data to drive strategic content improvements and innovations.