Content Specialist – B2B SaaS (225-617)

The Content Specialist – B2B SaaS will be responsible for creating and managing a broad spectrum of content for our B2B SaaS products. The ideal candidate will have a strong background in content creation, specifically within the software-as-a-service sector. They should be adept at transforming technical concepts into engaging and easily digestible content for a variety of business audiences. This role will involve collaborating with cross-functional teams to ensure content aligns with our brand messaging and contributes to driving customer engagement and conversion. The Content Specialist will also employ analytics to refine strategies and content delivery methods continually. If you’re passionate about technology and thrive in a fast-paced SaaS environment, we want to hear from you.

Responsibilities

• Develop and execute a comprehensive content strategy for our B2B SaaS products.
• Create engaging and informative content for blogs, whitepapers, and case studies.
• Collaborate with product and marketing teams to align content with business objectives.
• Ensure all content maintains brand consistency and adheres to style guidelines.
• Utilize analytics to measure content performance and adjust strategies accordingly.
• Conduct market research to stay updated on industry trends and customer needs.
• Edit and proofread content to ensure accuracy and clarity before publication.
• Manage a content calendar to ensure timely production and publication of material.
• Assist in creating compelling email campaigns and social media updates.
• Interact with various teams to gather information necessary for content development.
• Optimize content for search engines to increase visibility and engagement.
• Provide insights and recommendations based on content performance analytics.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of three years' content creation experience in a B2B SaaS environment.
• Strong writing, editing, and proofreading skills with great attention to detail.
• Proficient with content management systems and publishing platforms.
• Experience with SEO best practices and content performance analytics tools.
• Ability to manage multiple projects and meet tight deadlines efficiently.
• Excellent communication skills with an ability to convey complex information clearly.