Content Manager - Department Stores And Beauty

At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together. Here, you’ll join a diverse, customer obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.

To empower our ongoing growth in our Omni Function, the Content Manager will be responsible for delivering high-quality content within tight deadlines, in line with campaign launches and trade business decisions across Bloomingdales, Harvey Nichols, Areej. This includes the planning, development and adaptation or design, creation and evaluation of content for all stages of the customer journey and across all channels e.g., SEO, referral programmes, social media, onsite, emails etc. ensuring it supports overall business objectives. 

 

Functional Roles and Responsibilities

• As an integral role in the delivery of the onsite content, the content manager will drive us to continuously innovate our brand experience – with a strong eye for detail.
• Manage and own the translation of categories, insider views, how-to guides and original aspirational storytelling across all the business’s channels.
• Monitor the performance and contribution of all content outputs, including maintenance of the content calendar to support the Digital Trade and Digital Merchandising & Concessions objectives.
• Working cross-functionally, leading the team of Content Editors and work closely with the Head of the Department and Senior Content Manager to ensure your brand content strategy and framework is governed, delivered and communicates clearly across our channels.
• Act as an ambassador for the creation and management of our brand identity, from the set-up of guidelines with the Digital Design team to the ongoing development of brand identity tools, communications templates and new formats to ensure consistency and relevance in delivery.
• Implement the content roadmap/matrix to improve marketing communications based on the needs of the markets, Digital Merchandising & Concession and Digital Trade, industry trends and audience segments.
• Be the point of contact for a variety of stakeholders across the business and suppliers for planning, management and production of all creative content (digital, photography, social, video, print items, promotional materials) with quality and performance.
• Build & develop a strong external network of suppliers, freelancers, agencies & directors to cover our various commissioned works.
• Oversees the adaptation and creation of content and campaigns across multiple platforms and formats that tell our story to drive sales, engagement, retention and leads.
• Working with Editorial & Styling teams including external agencies or freelancers and oversee that the creative direction of key projects ensures content requirements are met and accommodate based on the content matrix.
• Provide strong project management skills, and work closely with the rest of the team to ensure alignment and involvement both on your projects and others. In addition to Producers accurately maintain, create and establish tasks required to deliver the executed brief.
• Stay up to date with industry trends, creating and developing innovative formats and concepts.
• Responsible to govern and ensure the overall look and feel of the execution of the brief across the website and other digital properties and tools.
• Assess campaign/product story performance and share learnings and key takeaways with cross-functional teams.
• Lead all aspects of content requirements and build a fuller content delivery as per the strategy across the brands within the portfolio.
• Work collaboratively with the rest of the department to continuously optimise and improve our online content copy, always aiming to inform but also surprise, amaze and amuse our customers.
• Copy check uploads on both the content management system and live site, working to tight deadlines to ensure all product descriptions are well-written in a concise, accurate and informative manner, showcasing all relevant key details.
• Contribute to new project ideation and conceptual development across the department including all channels are accommodated or involved as per the strategic or trading brief and/or allow for the further development of ideation for a 360 “Content by Channel” approach.
• Contribute ideas for product page development and assist with DLP (Designer Landing Page) audits and seasonal updates.
• Orchestrate, layout and format all pages relevant to content, digital trade and marketing focus to ensure the correct module is aligned to the brief and providing digital design team to execute briefs as per template module for both onsite and email communication.
• Maintain a monthly content calendar for each platform, leveraging brand marketing calendar and culturally relevant moments to maximise relevance of storytelling to drive engagement, reach and follower growth.
• Contribute to and lead changes to the Brands Style guide on both tonality and further development based on content requirements.
• Responsible for the approval, testing and final QC of all delivery of each communication and brief execution.
• Provide leadership to inspire, engage and motivate the more junior team members.

• Cultivate the team for career growth and improve their technical skills/personality
• To foster a focus on excellence across the development team
• Motivate the team to boost productivity and efficiency
• To assist in resourcing decisions
• To make sure that all team members have the latest in-depth knowledge of all onsite and relevant offsite aspects at the heart of all decisions on projects or enhancements that they make.