Community Engagement Lead

Company Description

In 2017, our founders started Sarwa due to a lack of financial services offered to most of the world, and out of a need to help empower people in the region to invest in their financial future. Sarwa is poised to continue growing into the go-to platform for people to grow their wealth.

We do this through expert, affordable and easy investing. Were a small team working on the regions first and fastest growing investment and personal finance platform, making investing easy, low-cost and transparent, with a human touch woven into every step of the process.

We are a remote-first team. Where you choose to work is up to you — we have an office in Abu Dhabi that you can utilize as often or little as youd like. 

Role Description

We’re looking for a Community Engagement Lead to help drive engagement on our social channels. You’ll be responding to comments, DMs, reposting, and initiating conversations (via AMA, polls, questions) on our LinkedIn, Instagram, Reddit, X, and other social channels. You will be experimenting across channels to see what engages our followers the most, and look for ways to improve our current engagement rate. You’ll work closely with the Creative Marketing team, CX, Product and Advisors to exchange ideas and optimize what attracts our followers the most. 

The ideal candidate has excellent English writing skills, is curious, loves to learn, and is comfortable being proactive and owning different projects.

Responsibilities

• Design and execute a comprehensive community engagement strategy aligned with Sarwa’s brand voice and business goals.
• Actively manage and grow Sarwa’s presence across key platforms (Reddit, Facebook, Instagram, TikTok, X), keeping a finger on the pulse of online conversations.
• Respond to comments and DMs with tact, humor, and wit—every comment or DM should feel on-brand and intentional.
• Turn follower interactions into high-impact moments and content ideas.
• Collaborate with our content, advisory, and support teams to ensure a unified tone and experience for our community.
• Monitor conversations, identify sentiment trends, and deliver insights to internal teams.
• Build relationships with community champions, clients, and affiliates.
• Organize and lead virtual events, AMAs, or community meetups to strengthen community ties.
• Track performance through engagement metrics, sentiment analysis, and community health indicators.
• Stay ahead of platform trends and internet culture to help Sarwa remain relevant, sharp, and human online.

Requirements

•  3–5 years of experience as a Community Manager, Social Media Manager, or similar role.
• Experience writing about finance, investing, and/or markets.
• Exceptional writing and communication skills in English—ideally, you think of yourself as a writer first.
• Proven track record of growing communities or creating viral social moments.
• Experience managing online communities across multiple platforms.
• Deep familiarity with internet culture, social trends, and the finance/investing space.
• Demonstrated ability to balance brand tone with creativity, humor, and authenticity.
• Ability to use tools like Sprout, Google, or other platforms to track performance and extract insights.
• Experience working cross-functionally in fast-paced environments.
• Strong organizational and multitasking skills.
• Bachelor’s degree in Communications, Marketing, PR, or a related field.

Considered a plus

• Fluency in languages other than Arabic.
• Experience organizing and moderating in-person events.
• A Master’s degree or certifications in strategic marketing or similar.

Some of our benefits

• Remote and flexible work environment
• Diverse, driven and supportive team with a positive work atmosphere (one of our core values)
• A culture of growth - being mentored, coached and supported to grow in your career
• Great company healthcare package with dental and optical coverage
• Learning and development budget
• Equity plan for all employees.