Communications And Media Executive

Media Strategy & Planning, Budget & Agency Management

• Support the development and execution of annual media strategies across the MEIA region, in alignment with global and regional brand objectives.
• Contribute to the definition of campaign objectives, target audiences, channel strategies, KPIs, and investment plans.
• Monitor media budgets across social, digital, print, and out-of-home channels, ensuring efficient allocation of resources and adherence to approved budgets.
• Track spending and campaign performance to identify optimization opportunities and maximize return on investment
• Coordinate relationships with agency partners and ensure timely delivery of all campaign assets and deliverables
  
  

• Lead the briefing process with the media agency in collaboration with the media HQ team for annual planning as well as campaign-specific activations. (Develop clear briefs incorporating campaign objectives, target audiences, key messages, budgets, timelines, and learnings from previous campaigns.)
• Review and challenge agency recommendations, media plans, content proposals, and performance reports to ensure alignment with business objectives and brand standards.
• Oversee asset adaptation, local content production, approval processes, and campaign implementation to ensure consistency with Piaget’s brand guidelines.
• Coordinate the deployment of campaigns across social, digital, print, and out-of-home channels.
• Ensure seamless collaboration between HQ teams, agencies, regional stakeholders, and media partners throughout the campaign lifecycle.
  
  

• Support head of communication in driving 360 amplifications of key business initiatives, including major brand campaigns, High Jeweler events, boutique openings, and other product launches, events and cultural moments.
  
  

• Consolidate and analyze campaign performance across all media channels.
• Translate data and insights into actionable recommendations to continuously improve media effectiveness and future campaign planning.
• Monitor industry trends, competitor activity, and media best practices to identify new opportunities and drive innovation.
• Share regular performance updates and recommendations with regional and HQ stakeholders.