Communications And Marketing Officer

Post Title: Communications and Marketing Officer (Maternity Cover)

Contract Type: Fixed-Term until April 2027

Workplace: Preston

Reporting to: Senior Communications and Marketing Manager 

Working Pattern: M-F, 35 hours. Hybrid

“The EFL is about two things – great football competitions and supporting communities 365 days a year”.

The EFL in the Community (EFLitC) is looking for a dynamic and creative Communications and Marketing Officer to work in the wider EFL/EFLitC Communications Team. The role is a fixed-term maternity cover until April 2027 and is based in Preston, with at least 3 days in the office and up to 2 days working from home.

More information is available in the downloadable Applicant Brief that is attached to this advert.

JOB PURPOSE

Support and implement communications and marketing delivery requirements, reporting and relationship support for EFL in the Community’s funded programmes and other communications requirements/projects when required.

Support Club charity leads in delivering the programme marketing and communication objectives and support the EFL Communications Team to deliver on the department goals.

KEY RESPONSIBILITIES

• Input into the development of the EFL in the Community funded programmes communications plan
• Support the recruitment campaigns for the funded programmes, including producing content and adverts to deadline
• Support the delivery of the action plan for charity communications and marketing leads engagement, acting as a key point of contact to advise leads
• Support stakeholder relationships between partners and charities
• Evaluate and record all marketing and communications activity as well as supporting the submission of reports/commentaries based on agreed timelines
• Attend meetings and events when required and be a positive representative for EFL in the Community both internally and externally
• Undertake any other duties as required by the line manager to support other EFL campaigns, events and internal or external activity
• Work with the Senior Communications and Marketing Manager and the Communications team researcher to collate required programme impact stories
• Support the Senior Communications and Marketing Manager with EFL in the Community and communications administration activities and other tasks as driven by the goals and operational objectives of the department
• Ensure Safeguarding is at the forefront of everything you do to promote a safe environment for the organisation, Clubs, Football Club charities and Partners
• Contribute to promoting equality, diversity and inclusion as part of the culture of the organisation

WHO WE ARE LOOKING FOR

KNOWLEDGE & UNDERSTANDING

• A further or higher education qualification in marketing, communications or similar
• Knowledge of working in a copy writing/campaign or have project management marketing and communications experience
• Understanding of issues faced by our target audience, including fuel poverty, digital exclusion and the impact of the rising cost of living
• Able to work on multiple projects at once and priories outputs
• Understanding of monitoring and evaluation, including writing case studies

TECHNICAL SKILLS

• Excellent attention to detail and planning and organisational skills
• Ability to work to instruction and also to innovate and bring new ideas to the table
• Excellent communication skills including written, telephone and interpersonal skills
• Basic filming and video editing skills
• Working competency in social media activation and reporting

ATTRIBUTES 

• Able to work under pressure and to strict deadlines
• Self-motivated and able to work on initiative
• Passionate about people and have a genuine respect for views, talents and expertise of others
• Ability to innovate and inspire with a willingness to take calculated risks and challenge the norm
• Committed to continuous improvement, strive to deliver the best possible outcomes
• Lead by example by contributing to promoting the principles of the EFL:

1. Everybody Working Together - We are one team supporting each other and collaborating on our shared goals
2. Fairness & Equality - Being consistent and inclusive for everyone - showing respect
3. Listening & Learning - Communicating with trust and honesty - growing as individuals and enabling others to do so too
4. Changing Lives - We support the communities and Clubs we serve

INTRODUCTION TO EFL IN THE COMMUNITY

The EFL is about two things; great football competition on the pitch and improving lives of people in communities off it. With more than 40 million people living within 10 miles of an EFL Club, the potential to connect with local people is as great as it has ever been

EFL in the Community is the charitable arm of the EFL (English Football League). 

EFL in the Community (formerly the EFL Trust) was established in 2008 to support the groundbreaking work of EFL Football Club charities. 

This network of charities across England and Wales use the power of the Club badge to reach people who need help. They deliver a wide range of initiatives focused on improving health and wellbeing; raising aspirations and realising potential – building stronger, more cohesive EFL communities. 

Football Club charities engaged over 1.1 million participants last season and generated a total of £1.24 billion worth of social value across the full range of community initiatives and programmes.

OUR TEAM AT THE EFL

Alongside the key skills, experience and attributes – we want people to join us to show energy, commitment and belief in what we are trying to do for the good of our Football Club Charities, our Clubs, our partners and most of all – our communities

Our recruitment process will be rigorous and demanding (but hopefully enjoyable!) and so will our role. In return, we offer honesty, integrity, and a unique opportunity to work within an exciting, and ever changing, sector

Our employees and volunteers are crucial to our success and equality, diversity and inclusion (using an equity approach) are fundamental elements of building our team. Each of us come from different backgrounds and have an array of qualifications, skills and life experiences.

If you have any particular requirements in respect of the recruitment or interview process please mention this in your application.

THE COMMUNICATIONS AND MARKETING TEAM

The Communications and Marketing Team’s purpose is to amplify and support the work of the network of Football Club charities and EFL in the Community. The team do so by creating marketing materials, communications plans and campaigns – offline and online – that support programmes and promote the special impact that our network have in their communities. They also support colleagues within EFL in the Community and the EFL, both proactively and reactively. 

SAFEGUARDING

The EFL is committed to safeguarding the welfare of children and adults at risk and require all employees to share this commitment and promote the welfare of these groups.

Applicants will be asked about any previous convictions and cautions. Amendments to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (2013 and 2020) provides that when applying for certain jobs and activities, certain convictions and cautions are considered ‘protected’. This means that they do not need to be disclosed to employers, and if they are disclosed, employers cannot take them into account. Guidance about whether a conviction or caution should be disclosed can be found on the Ministry of Justice website.

INCLUSION

The EFL is committed to creating an inclusive and diverse environment and is proud to be an equal opportunity employer.

Applicants fulfilling the criteria will be considered in a meritocratic way and without regard to race, ethnicity, religion or belief(s), gender, gender identity or expression, sexual orientation, marital status, disability, age or with regards to pregnancy or maternity.

If you have any particular requirements in respect of the recruitment or interview process, please mention this in your application.

The EFL reserves the right to close this vacancy early should we receive enough applications.