Relevant experience: 8-12 years in commercial cards product management, SME portfolio development, and customer acquisition in the UAE/ GCC region.
Mandatory requirements:
UAE market experience in SME/ Commercial cards
Professional proficiency in English
Experience in card operations, onboarding, and activation campaigns
Experience in stakeholder management across products, credit, risk and operations
Purpose of the Project
Support the launch and growth of clients new SME commercial credit card portfolio in the UAE. Drive customer acquisition, activation, and spend through targeted campaigns and operational excellence
Key Activities
Core Responsibilities And Accountabilities
Lead SME customer acquisition campaigns across digital, direct, and partner channels to onboard new clients.
Design and implement onboarding journeys to maximize activation and early spend.
Optimize pricing, rewards, and product features to drive portfolio profitability.
Monitor portfolio performance and identify underutilized segments for targeted spend stimulation.
Collaborate with sales, operations, and technology teams to ensure seamless card issuance and servicing.
Develop and deliver training programs for internal teams and partners to support SME engagement.
Prepare monthly performance dashboards and insights for senior stakeholders.
Support expansion into new SME verticals through tailored propositions.
Leverage companys assets and tools to enhance product delivery and campaign execution.
KPIs
SME card acquisition volume (monthly target)
Activation rate within first 30 days Monthly spend per active SME card
Portfolio revenue growth (%)
Campaign ROI and conversion rate
SLA adherence for onboarding and servicing
Training effectiveness (feedback score)
Fraud rate (% of transactions flagged)
Time-to-market for new SME card features
Knowledge And Experience
Must-have:
Full lifecycle of SME/commercial card product management
Experience in onboarding, activation, and spend stimulation strategies
Familiarity with GCC SME market dynamics and regulatory environment
Strong analytical and reporting capabilities
Nice-to-have:
Arabic language proficiency (Verification Needed)
Experience with B2B payments and supplier enablement
Knowledge of TSYS Prime or similar card platforms (Verification Needed)
Experience with card scheme tools and mandates
Mandatory Skills**
Campaign design and execution (digital, direct, partner)
Portfolio analytics (SQL/Excel)
Product pricing and rewards optimization
Stakeholder management across product, credit, risk, and operations
Training design and delivery
Scheme rule interpretation (Verification Needed)
Familiarity with onboarding systems and card issuance platforms (Verification Needed)
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