Cluster Social Media Executive

Company Description

Pullman Dubai JLT, Novotel & Ibis Abu Dhabi Gate Hotels

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Job Description

We’re looking for a creative, strategic, and highly motivated Social Media Executive to manage and grow the online presence of our cluster hotels and their dining destinations including Pullman Dubai Jumeirah Lakes Towers, Novotel & ibis Gate Abu Dhabi, and their key F&B outlets.

This role is ideal for someone who lives and breathes social media from ideation and storytelling to performance tracking and paid campaign optimization. You’ll play a key role in bringing our brand stories to life, creating engaging content, and driving community engagement across all digital platforms.

What Is In It For You

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference in the local community through our Corporate Social Responsibility activities.
  
  

• Content Creation & Planning
• Develop monthly social media content calendars for all hotels and F&B outlets.
• Plan, produce, and edit engaging photo, video, and reel content aligned with brand guidelines.
• Write compelling captions and ensure consistent brand voice across all accounts.
• Collaborate with the marketing team, chefs, and operations to capture daily stories and campaigns.
  
  

• Build and execute creative social media strategies to enhance brand visibility and engagement.
• Identify trends, emerging platforms, and content opportunities relevant to hospitality and F&B.
• Support brand campaigns and activations through creative digital storytelling.
  
  

• Manage all social media pages (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.).
• Engage with audiences, respond to comments/messages, and maintain an active online community.
• Coordinate influencer collaborations, UGC opportunities and stakeholder/brand partnerships.
  
  

• Plan and manage paid social media campaigns to boost reach and engagement.
• Track, analyze, and report on social media performance, providing insights and recommendations.
• Ensure ROI-driven performance for campaigns and promotions.
  
  

• Work closely with the Cluster Digital & PR Manager on overall brand direction.
• Coordinate with design, PR, and operations teams to align campaigns across departments.
• Stay updated with Accor brand standards and ensure compliance in all content.
  
  

• Bachelors degree in Marketing, Communications, or a related field.
• 2–3 years of experience managing multiple social media accounts, ideally in hospitality or F&B.
• Strong knowledge of major platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Proven experience in content creation - reels, short videos, photography, and editing.
• Hands-on experience with paid ad campaigns and social analytics tools.
• Excellent copywriting and visual storytelling skills.
• Creative mindset, attention to detail, and ability to work under tight deadlines.
• Basic design knowledge (Canva/Photoshop) is a plus.
• Valid UAE drivers license is required as the job entails traveling between Dubai and Abu Dhabi.