chief sales officer

PURPOSE OF THE ROLE

The Chief Sales Officer (CSO) for Residential and Commercial Sales will lead the company's global sales strategy for residential and commercial portfolios, driving revenue growth, operational excellence, customer satisfaction, and talent engagement. The role is responsible for achieving and exceeding revenue targets, strengthening brand equity, and improving Net Promoter Score (NPS) performance. This position will focus on Arada's sales strategy and execution across key markets, particularly the UAE, London, and Australia.

Key Responsibilities

PROFIT

• Define and communicate a compelling sales vision that aligns with the company's overall strategic objectives and growth ambitions.
• Develop and execute a comprehensive sales strategy to maximize revenue and profitability across the residential and commercial sales portfolio.
• Collaborate with internal and external stakeholders to ensure sales and profitability targets are consistently achieved or exceeded.
• Work closely with the Finance, Design, and Business Development teams to provide market insights and identify the most suitable regions, territories, and countries for real estate development and portfolio expansion.
• Partner with the Marketing team to create and implement impactful marketing initiatives that enhance brand visibility, strengthen brand equity, and drive sales performance.
• Drive new business development, client acquisition, and customer retention initiatives to increase market share.
• Lead sales expansion into new markets by developing scalable operating models and localized sales strategies, with a current focus on the UAE, London, and Australia.
  
  

• Lead market intelligence initiatives to identify industry trends, competitor strategies, and pricing opportunities, enabling informed sales tactics and effective product positioning.
• Drive digital transformation across sales functions through the adoption of AI, automation, CRM enhancements, and omnichannel sales strategies to improve efficiency and customer reach.
• Establish and continuously improve standardized sales processes to ensure consistency, operational efficiency, and high conversion rates across all sales channels.
• Promote data-driven decision-making by leveraging CRM systems and analytics tools to monitor sales activities, pipeline performance, and customer insights.
• Ensure compliance with all relevant regulatory requirements and internal policies.
• Design and implement comprehensive sales performance dashboards and lead monthly performance reviews with the executive management team to support strategic decision-making. This includes oversight of sales operations.
• Establish, monitor, and evaluate key performance indicators (KPIs) across all sales teams to drive accountability and continuous improvement.
• Ensure strong governance across all sales activities, mitigating risks and maintaining the highest ethical standards.
  
  

• Design, map, and implement an exceptional end-to-end customer journey that enhances engagement, satisfaction, and loyalty across all sales lifecycle touchpoints.
• Build and maintain strong relationships with key clients, stakeholders, brokers, and strategic partners.
• Collect, analyze, and act upon customer feedback to continuously improve service quality and product offerings.
• Lead initiatives to strengthen brand reputation and enhance customer satisfaction across residential and commercial markets.
• Develop and maintain strong relationships with local and international brokers and business partners.
  
  

• Build and maintain a meritocracy-based culture founded on respect, accountability, and integrity.
• Coach and develop sales teams to consistently demonstrate a consultative, customer-centric approach that drives performance and delivers exceptional customer experiences.
• Partner with the People Experience (PX) team to foster a high-performance, values-driven culture and implement impactful talent initiatives that position Arada as an employer of choice in the region.
• Promote strong cross-functional collaboration to ensure alignment between Sales, Development, Sales Operations, Marketing, and Customer Service teams.
  
  

• Bachelor's degree in Business Administration, Marketing, Real Estate, or a related field is required.
• An MBA or other relevant advanced degree is preferred.
• Professional certifications in real estate sales or management (e.g., RERA Certification, Certified Residential Specialist (CRS), or RICS accreditation) are considered advantageous.
  
  

• Exceptional communication, influencing, negotiation, and leadership skills.
• Proven track record of leading high-performing sales organizations, with extensive experience driving revenue growth, developing scalable sales strategies, and managing large, diverse teams in complex and competitive markets.
• Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders.
• Strong financial acumen, with a demonstrated ability to drive revenue growth and profitability.
• Excellent strategic planning, problem-solving, and analytical skills, supported by a data-driven approach.
• Strong leadership, coaching, and people management capabilities.
• Proficiency in CRM platforms, sales analytics tools, and digital sales technologies.
• Deep understanding of the residential and commercial real estate markets, customer behaviour, and competitive landscapes.
  
  

• The incumbent will report directly to the Group Chief Executive Officer (GCEO).