Channel Strategy Manager - MEA

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The Channel Strategy Operations Manager is responsible for driving the execution of Lenovo Infrastructure Solutions Group (ISG) channel programs and strategic initiatives across the Middle East Africa (MEA). This role partners closely with regional market leaders, distributors, resellers, and global stakeholders to ensure effective implementation of channel programs, governance frameworks, enablement activities, and operational processes that support sustainable business growth.

The ideal candidate brings extensive experience in channel sales, distribution management, and business development within the IT industry, combined with strong stakeholder management and program execution capabilities. The position requires regular collaboration across multiple international markets and willingness to travel within MEA and internationally as business needs require.

What You Will Do

• Lead the execution of strategic ISG channel initiatives, ensuring strong governance, milestone tracking, and successful delivery.
• Collaborate with regional and global stakeholders to align priorities, drive execution excellence, and support business objectives.
• Expand and optimize the ISG distribution ecosystem to support the One Lenovo distribution model across MEA markets.
• Drive channel expansion through onboarding of new partners and development of the broader partner ecosystem.
• Act as the primary point of contact for ISG channel enablement activities across the MEA region.
• Design, implement, and manage channel programs and incentive initiatives while ensuring adherence to compliance requirements.
• Coordinate partner trainings, channel engagements, policy implementation, and sales process integration initiatives.
• Support ISG business growth through strategic engagement with distributors, corporate resellers, ISVs, and key channel partners.
  
  

• Bachelor's degree in Business, Marketing, Technology, or a related field; MBA is considered an advantage.
• Approximately 10 years of experience in the IT industry, including channel sales, partner management, and business development responsibilities.
• Proven leadership experience with exposure to channel strategy, distribution management, and commercial operations.
• Demonstrated success in growing business performance, expanding market presence, or developing new partner ecosystems.
• Strong knowledge of the MEA channel landscape with established relationships across reseller and distribution networks.
• Experience working with commercial channels and specialist routes to market, including cloud, collaboration, and infrastructure solutions.
• Proficiency in English with strong presentation, communication, negotiation, and stakeholder management skills.
• Ability to influence cross-functional teams, manage multiple priorities, and operate effectively in a complex international environment.
  
  

• A dynamic, international environment within a global technology leader.
• Strong career development
• Access to continuous learning platforms.
• Flexible working models.
• Competitive compensation and performance-based incentives.