Category Manager - Spirits

About Us:

Maritime Mercantile International (MMI) is a leading distributor and retailer of premium wines, spirits, champagne, beer, and non- alcoholic beverages. Headquartered in Dubai, we operate across three continents with a vision to delight every customer through our passion for quality and service. From award-winning concepts like Le Clos Fine Wines & Luxury Spirits to innovative e-commerce platforms and loyalty programs such as MMI Cheers Club, we’re passionate about delivering exceptional experiences at every touchpoint.

As proud subsidiaries of the Emirates Group, MMI & ELR share one mission: to bring more to life. Guided by our HERO values: Honesty, Excellence, Respect, and Opportunity, we create memorable moments for our customers, our people, and the communities we serve.

Job Purpose

Step into a world of exciting challenges and rewarding experiences as you manage some of the most prestigious brands in the spirits industry. This role is not just about managing; it’s about transforming and leading the market through strategic insight and innovation.

Key Responsibilities

• Drive category revenue, profitability and sustainable growth by developing and executing category strategies that deliver commercial objectives for MMI.
• Develop and implement category strategies, annual business plans and activation plans aligned with channel, customer and principal objectives.
• Lead commercial negotiations, pricing, promotional investment, budgets and P&L management to maximise category performance.
• Manage supplier relationships and partner with principals to identify growth opportunities, innovation and long-term strategic initiatives.
• Monitor category performance through monthly financial, commercial and brand reviews, providing actionable insights and recommendations.
• Collaborate with Key Account Managers, Marketing and external agencies to deliver best-in-class activations, promotions and consumer engagement across all channels.
• Drive portfolio optimisation, assortment planning, pricing strategy and lifecycle management to improve customer experience and profitability.
• Identify new business opportunities across existing and emerging channels, ensuring successful execution of category growth initiatives.

Required Qualifications & Experience

• 6-8 years of experience in category or customer channel marketing, preferably in the beverage industry.
• Demonstrated experience in omnichannel marketing, plan development, and execution.
• Strong skills in sales presentation, negotiation, and relationship management.
• Proficient in data analysis and market research to derive consumer and commercial insights.

Desirable Skills and Experience:

• International market exposure
• Experience in team management and development

Why Join Us?

Join a team of experienced professionals who are experts in the industry. We want to create memories and provide an exceptional experience to every customer on every visit. That's why we're passionate about offering a wide variety of delicious and high-quality products. We’re committed to sustainable practices, reducing our environmental impact, and giving back to the communities that we operate in. We're committed to putting our people first by creating a positive and supportive work environment where everyone feels valued and respected.

How to apply

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