Category Manager - FMCG

Position: Category Manager FMCG – General

Hours: Full Time

Department: Category Management

Location: Dubai, UAE

We are re-shaping Grocery Industry!

At elGrocer by Smiles, we're reshaping how groceries reach you. Based in the UAE, we’re not just an online grocery platform—we’re one of the fastest-growing e-commerce companies, and part of the e& Group.

Our mission is simple: to create a world where everyone has access to the food they love and more time to enjoy it together.

But the journey to get groceries delivered in as little as an hour isn’t as straightforward as it sounds. It involves overcoming challenges like re-routing deliveries during sandstorms and scorching summers, connecting customers with personalized coupons and exclusive deals, and updating over half a billion grocery data lines every single night.

At elGrocer by Smiles, we’re more than just a delivery service. We’re building the operating system for the grocery industry, working tirelessly to make your life simpler and more enjoyable.

Think it’s challenging? It is! But solving these problems is what allows our customers to reclaim precious time and do more of what they love.

Job Summary:

Join our dynamic team as a Category Manager and play a pivotal role in shaping the future of e-commerce in the food industry. As the Category Manager, you will lead the strategic planning, execution, and optimization of the Food or non food category, focusing on assortment strategy, availability, pricing, and promotions.

Key Responsibilities:

• Assortment Strategy: Develop and execute B2C and B2B assortment strategies, ensuring optimal availability, pricing, and strategic promotions within the Fresh Food category.
• Category Profitability: Drive category profitability by signing contracts, monitoring positive margins, and actively contributing to achieving topline targets.
• Strategic Planning: Define the role of every category in the short and mid-term based on internal data, market trends, and shopper needs.
• Strategic Partner Relationships: Own end-to-end relationships with strategic partners, focusing on P&L tracking, deep product integration, co-marketing efforts, and operational excellence.
• Business Plans: Collaborate with top FMCG brands to create Joint Business Plans, supported by reports and dashboards for operational improvements.
• Market Awareness: Keep a pulse on competition activities for agile action plans on assortment, pricing, and promotions.
• Continuous Improvement: Evaluate results, measure success, and make data-driven adjustments for continuous improvement.
• Customer Experience: Optimize product listings for search engines, ensuring an improved customer shopping experience.

Collaboration:

• Work closely with various teams including Marketing Operations, Advertising, Buyers, and Master Data to ensure seamless execution of strategies.

Requirements:

• 5+ years of experience in a similar role from UAE.
• Analytical mindset with a problem-solving attitude.
• Perfect written and spoken communication skills.
• Customer obsession and a proactive, organized approach.
• Empathetic, inclusive, and curious attitude.
• Mandatory proficiency in English and Arabic.

KPIs (Key Performance Indicators):

• Sales
• Front Margin
• Back Margin
• Stock Coverage
• % Defective Items
• Market Share/Category
• NDPS (Net Diff Products Sold)

If you meet the qualifications above and are excited about the opportunity to work in a fast-paced, dynamic environment, we encourage you to apply for this exciting role.