Campaign Manager - Database Marketing

Job Description

About Wynn Al Marjan Island:

On schedule to open in the United Arab Emirates in 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.

About The Position

Wynn Al Marjan Island is currently seeking a Campaign Manager - Database Marketing to join the resort’s Database Marketing team.

Responsibilities

The primary duties and responsibilities of this role are:

• Manage the full operational lifecycle of campaigns, from audience selection and data extraction to deployment handoff
• Build, validate, and deliver campaign audiences, ensuring accuracy in targeting logic, volumes, suppressions, and exclusions
• Translate predictive model outputs, segmentation frameworks, and business rules into actionable campaign criteria
• Maintain and execute campaign calendars (daily, weekly, monthly), ensuring all deadlines are met consistently
• Lead accurate analytical responses to inquiries from Gaming Operations.
• Monitor campaign execution and proactively identify and resolve issues (e.g., targeting errors, missing data, inconsistencies)
• Operationalize Data Science models, ensuring campaigns align with strategic objectives and player value segmentation
• Support post-campaign analysis by delivering clean, structured datasets and maintaining proper documentation
• Partner closely with Gaming Loyalty Marketing, Player Development, Revenue Management, and F&B teams to align campaign requirements and timelines
• Support testing strategies (A/B testing, control groups) through accurate audience setup and execution
• Act as the key operational liaison between Marketing and Data Science, ensuring seamless translation of business needs into technical execution
  
  

About You

The ideal candidate for this position will have the following experience and qualifications:

• Bachelor’s degree in Business Analytics, CRM Marketing, or a related field
• 4+ years of experience in business analytics, database marketing, campaign operations, or similar roles (gaming experience preferred).
• Strong understanding of gaming performance metrics (ADT, Theo, Coin-In, Win, reinvestment)
• Hands-on experience with SQL, knowledge of Python is a plus.
• Exceptional attention to detail with strong quality assurance (QA) capabilities
• Proven ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment
• Strong communication skills, with the ability to translate complex analytical inputs into clear operational execution
• Highly organized, reliable, and process-driven, with a focus on accuracy, consistency, and scalability
  
  

About Wynn Al Marjan Island’s Benefits

We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package and as well as incentive programs, and other employee benefits . The result is a package that makes this role highly attractive to outstanding applicant s seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.

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