The Business Director is a senior leadership role responsible for end to end stewardship of client relationships within the Publicis Groupe ecosystem. The role requires deep understanding of how a modern holding company operates across multiple agencies, verticals, and specialist capabilities while ensuring seamless, integrated delivery to clients.
This role acts as a champion of integration, translating the Groupe’s structure, processes, and Power of One approach into practical, day to day ways of working that drive better outcomes for clients, teams, and the business.
The role carries responsibility for strategic client partnership, business growth, creative excellence, team leadership, commercial performance, operational governance, and contribution to both business and non business agency objectives.
Responsibilities
Client Leadership and Account Ownership
Serve as the primary senior client partner, owning relationships at a strategic, operational, and commercial level
Co lead annual and quarterly business planning, ensuring client objectives are met through the right mix of Groupe capabilities
Maintain strong senior level client trust while navigating complex stakeholder environments on both client and agency sides
Proactively identify opportunities for growth, innovation, and integration across the client’s business
Groupe Integration and Power of One Leadership
Demonstrate a strong understanding of Publicis Groupe verticals and specialist capabilities including creative, media, PR, data, technology, CX, production, and commerce
Act as an integrator, connecting the right teams, agencies, and expertise to solve client problems holistically
Champion the Power of One model in day to day operations as a working reality
Ensure smooth collaboration across agencies by aligning on roles, responsibilities, governance, and decision making
Navigate and uphold Groupe processes, systems, and ways of working, ensuring compliance without compromising speed or creativity
Business Growth and New Business
Co drive organic growth across assigned accounts through strategic thinking, strong delivery, and integrated solutions
Co lead and support new business pitches within the Groupe, coordinating multiple agencies and disciplines into a single coherent response
Work closely with strategy, creative, media, data, and technology teams to build strong, unified pitch narratives
Contribute meaningfully to the agency and Groupe’s revenue, margin, and pipeline targets
Creative and Strategic Stewardship
Champion creative excellence while balancing strategic rigor, operational reality, and commercial outcomes
Ensure all briefs are clear, inspiring, and grounded in strong strategic insight
Provide thoughtful senior level feedback that elevates the work and builds trust with creative teams
Safeguard quality and consistency across outputs delivered by multiple teams or agencies
Team Leadership and Collaboration
Lead and mentor a multidisciplinary team across client servicing and creative, often spanning more than one agency
Foster a culture of collaboration, accountability, and mutual respect across the Groupe
Support team development through coaching, performance management, and clear role definition
Act as a stabilizing leader in complex, fast moving environments
Commercial, Operational and Governance Excellence
Own the financial health of assigned accounts, including scopes of work, budgets, forecasts, and profitability
Partner closely with finance, operations, and shared services teams to ensure accuracy, efficiency, and transparency
Ensure compliance with Groupe processes, governance frameworks, and reporting requirements
Balance commercial discipline with flexibility and client responsiveness
Agency and Groupe Contribution
Act as a senior ambassador for Publicis Groupe values and culture
Support non commercial objectives including talent development, integration initiatives, operational improvement, and knowledge sharing
Contribute to leadership forums, internal projects, and Groupe wide initiatives
Help strengthen the Groupe’s reputation through thought leadership and strong external relationships
Build and contribute to a healthy working culture that is in line with the Groupe’s policies and practices
Qualifications
Education
Undergraduate degree from a reputable university in business, advertising or marketing
Master’s degree is an advantage
Experience
8 to 12 plus years experience in a networked advertising environment, ideally within Publicis Groupe or a similar holding company
Proven experience managing complex, multi disciplinary client accounts
Demonstrated success in new business pitching and organic growth
Strong understanding of how large agency groups operate including integration models, shared services, and governance
High level of commercial and operational acumen
Excellent leadership, communication, and stakeholder management skills
Experience working across multiple Publicis Groupe agencies or verticals
Regional or global client exposure
Experience in integrated or transformation led client engagements
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