Business Development Manager - Analyzers

We are seeking an experienced Business Development Manager – Analyzers to drive growth, expand market share, and strengthen Endress+Hauser’s position in liquid analytical instrumentation. This role requires a commercially driven professional with strong technical and application expertise in liquid analysis, capable of delivering sustainable and measurable business results.

Key Responsibilities

Business Development & Growth

• Identify and develop new business opportunities for Endress+Hauser liquid analyzer portfolio.
• Drive revenue growth by increasing installed base and expanding liquid analyzer penetration across strategic industries (water, wastewater & waste; oil & gas; chemical).
• Support the sales team in developing a strong project pipeline by creating and nurturing leads with end users, EPCs, OEMs, and system integrators.
  
  

• Define and execute targeted Go-to-Market strategies for analyzer solutions, aligned with regional priorities and global portfolio strategy.
• Position key technologies such as Memosens digital sensors, Liquiline platform, and liquid analysis systems by delivering clear value propositions (e.g., predictive maintenance, lifecycle cost reduction, digitalization readiness).
• Support sales team in complex analyzer opportunities, including specification, technical validation, and commercial negotiation.
  
  

• Drive adoption of Endress+Hauser analytical instrumentation and systems, including liquid analysis solutions for pH, ORP, conductivity, dissolved oxygen, turbidity, ammonium, nitrate measurements.
• Support launch and market penetration of new solutions and innovations (e.g., Memosens 2.0, digital services, IIoT-enabled diagnostics).
• Conduct customer workshops, application seminars, and training sessions to strengthen solution understanding and differentiation.
  
  

• Analyze trends in process analytics, environmental regulations, and digital transformation (Industry 4.0 / IIoT) impacting analyzer demand.
• Provide structured insights on market size, installed base, and growth opportunities for analyzers.
• Build strong engagement with consultants, regulatory bodies, and industry influencers to drive early project positioning and specification.
  
  

• Education:
• Bachelor’s degree in engineering, Chemistry, or a related field; business qualification is a plus.
• Experience:
• Minimum 5+ years of experience in product management, portfolio management, technical product marketing, or application management within liquid analytical instrumentation, process analytics, or industrial automation, preferably with exposure to Endress+Hauser or similar portfolio.
• Expertise:
• Strong knowledge of liquid analyzer technologies and applications.
• Proven track record in driving product market share growth and sales enablement.
• Skills:
• Ability to drive product growth and market penetration through effective positioning and go-to-market actions.
• Ability to lead product launches, lifecycle initiatives, and performance tracking.
• Ability to support product pricing, margin, and competitive positioning through market and profitability analysis.
• Ability to create product-specific sales enablement content, application guidance, training, and value propositions.
  

• Strong commercial mindset with proven ability to convert analyzer opportunities into tangible business results.
• Solid understanding of liquid analytical measurement principles and applications.
• Familiarity with Endress+Hauser solutions and digital ecosystem (e.g., Netilion, asset management) is highly desirable.
• Customer-focused approach with the ability to build long-term partnerships in complex solution environments.