Business Development Director MENA

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 3,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job Title

Business Development Director, MENA

Reporting of the role

This role reports to the Managing Director, MENA

Overview Of The Job

In this role, you will be responsible for driving sustainable growth for Influencer in the MENA region, mainly the UAE market. You will lead high-value new business and sales conversations, develop innovative revenue streams, and strengthen our position as a trusted, consultative partner to leading brands and platforms. We work with some of the largest advertisers and brands in the region, and want to continue our trajectory in this regard to become the creator marketing partner of choice for the world’s leading brands.

You’ll lead the charge into the market and take ownership of our sales execution, identifying, shaping, and winning high-value opportunities that grow our presence with the world’s leading brands. You’ll collaborate cross-functionally with Marketing, Client Services, Creative Strategy, Production, and Measurement to craft bold, insight-led proposals that open new doors and deliver measurable outcomes.

As an experienced Business Development Director, you’ll play a defining role in shaping how Influencer approaches sales and commercial/revenue growth for years to come.

3 Best Things About The Job

• You’ll be the commercial lead for MENA, helping to design and build how we sell, win, and grow.
• You’ll be representing Influencer at events, building relationships, and spotting opportunities before anyone else in UAE.
• The chance to be out in-market, collaborating directly with platform partners (TikTok, Meta, YouTube, Snap, Pinterest) and some of the world’s most innovative brands.
  
  
  

Measures of success –

In the first few months, you would have:

• Established yourself as a trusted senior commercial/sales partner internally and externally.
• Led or supported multiple successful pitches end-to-end, from discovery to delivery handover.
• Built a pipeline of qualified new business opportunities and supported the conversion of inbound leads.
• Demonstrated consultative sales excellence - able to discuss delivery models, measurement, and creative strategy with confidence.
• Contributed to shaping the MENA Growth playbook, working closely with the MENA Managing Director to refine our go-to-market approach.
  
  
  

Roles & Responsibilities:

• Responsible for revenue growth, sales, and closing new business - initially for the broader business, and later, with vertical specialism.
• Lead new business opportunities from first conversation to signed deal - including RFP responses, proactive outreach, and strategic pitch development.
• Drive proactive outbound strategy - mapping white space, identifying target sectors, and creating tailored approaches for key decision makers.
• Conduct market and competitor research to uncover new categories, emerging trends, and whitespace opportunities for Influencer to lead in.
• Build and maintain a strong personal network across brands, agencies, and platforms - attending industry events, client dinners, and entertainment opportunities to deepen relationships and position Influencer front of mind.
• Balance strategic relationship-building with relentless pursuit of new business - moving fluidly between hunting and farming to create sustainable revenue growth.
• Work collaboratively with Client Services, Creative Strategy, Production, and Measurement teams to deliver compelling, insight-led proposals that meet client goals.
• Partner closely with Marketing to support thought leadership and outbound campaigns that drive new business.
• Develop and maintain a clear understanding of the influencer and creator landscape - platforms, tools, and evolving media behaviours.
• Represent the Growth function as a trusted voice across internal teams, helping to build commercial fluency across the business.Lead new business opportunities from first conversation to signed deal - including RFP responses, proactive outreach, and strategic pitch development.
• Drive proactive outbound strategy - mapping white space, identifying target sectors, and creating tailored approaches for key decision makers.
• Conduct market and competitor research to uncover new categories, emerging trends, and whitespace opportunities for Influencer to lead in.
• Build and maintain a strong personal network across brands, agencies, and platforms - attending industry events, client dinners, and entertainment opportunities to deepen relationships and position Influencer front of mind.
• Balance strategic relationship-building with relentless pursuit of new business - moving fluidly between hunting and farming to create sustainable revenue growth.
• Work collaboratively with Client Services, Creative Strategy, Production, and Measurement teams to deliver compelling, insight-led proposals that meet client goals.
• Partner closely with Marketing to support thought leadership and outbound campaigns that drive new business.
• Develop and maintain a clear understanding of the influencer and creator landscape - platforms, tools, and evolving media behaviours.
• Represent the Growth function as a trusted voice across internal teams, helping to build commercial fluency across the business.
  
  
  

What you will need:

• Proven experience in consultative sales, business development, or client leadership within a creative agency, influencer marketing agency or platform ecosystem.
• A strong understanding of how creative, strategy, and production intersect to deliver full-funnel marketing outcomes.
• Demonstrable success in leading complex pitches, managing RFPs, and closing seven-figure+ deals.
• Commercial acumen with the ability to translate client challenges into actionable creative and strategic solutions.
• Excellent communication skills, with confidence in presenting to senior clients and internal stakeholders alike.
• Highly organised and proactive - able to balance multiple priorities and work collaboratively across teams.
• A passion for the creator economy, the future of media, and building brands through creativity and influence.
  
  
  

A few of our core benefits:

• Remote working model
• Enhanced Parental Leave policies
• Private Health Insurance
• Wellness programmes and resources
  
  
  

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

---