Business Analyst

About The Company

PlayStation, a subsidiary of Sony Interactive Entertainment, is a global leader in the entertainment industry renowned for its innovative gaming consoles, software titles, and digital services. Recognized as the Best Place to Play and the Best Place to Work, PlayStation offers a dynamic environment that fosters creativity, inclusion, and technological advancement. The company’s product portfolio includes the PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, and a wide array of acclaimed titles from PlayStation Studios. Committed to delivering exceptional entertainment experiences, PlayStation continuously pushes the boundaries of gaming and digital commerce. The organization values diversity, promotes an inclusive workplace culture, and encourages employees to innovate and grow within a collaborative environment.

About The Role

The Staff Business Analyst role at PlayStation is a senior individual contributor position focused on shaping the future of the company’s Direct-to-Consumer businesses, including the PlayStation Store and PlayStation Direct. Based in San Mateo, CA, with remote considerations for the West Coast, this role involves translating complex commercial opportunities into clear business requirements and actionable insights. The analyst will work closely with cross-functional teams such as product management, engineering, data science, and business strategy to ensure that new product features and initiatives align with business goals. This position emphasizes decision quality, experimentation, and commercial impact, requiring the candidate to influence senior stakeholders through structured analysis, financial reasoning, and data-driven recommendations. The role does not involve product ownership, feature backlog management, or delivery management but focuses on high-level analysis and strategic collaboration to drive business growth and operational efficiencies.

Qualifications

• 8+ years of experience in Business Analysis within digital commerce, subscriptions, or retail sectors
• Proven ability to decompose vague business problems into structured analytical questions and clear requirements
• Experience partnering with product, engineering, and data science teams to design and implement solutions
• Strong financial and data-driven reasoning skills to challenge assumptions and build credible arguments
• Expertise in mapping complex business processes and guiding process improvement and automation initiatives
• Deep familiarity with working alongside AI/ML teams, including defining requirements and evaluating model limitations
• Understanding of experimentation, measurement, and ROI analysis in a commercial context
• Excellent executive-level communication skills, capable of explaining complex concepts clearly and persuasively
• Knowledge of personalization, decision automation, and next best action frameworks (preferred)
• Familiarity with AI governance, ethics, and responsible data practices (preferred)
• Experience operating in global, cross-functional environments (preferred)
  
  

Responsibilities

• Lead complex business analysis for high-impact AI/ML initiatives across digital commerce, personalization, subscriptions, and publishing operations
• Translate broad commercial objectives into detailed, measurable business requirements
• Collaborate with product, engineering, and data science teams to ensure alignment of product features with business needs
• Influence senior stakeholders through structured problem framing, financial analysis, and data-informed recommendations
• Partner with analytics teams to define, execute, and evaluate experiments aimed at personalization, revenue growth, and operational efficiencies
• Map and analyze existing business processes, guiding the organization through process improvement and automation projects
• Mentor team members in AI/ML business analysis methodologies and promote responsible data practices
• Champion continuous learning and knowledge sharing across teams to foster innovation and best practices
  
  

Benefits

• Competitive health, dental, and vision insurance coverage
• Matching 401(k) retirement plan
• Paid time off and holiday leave
• Wellness programs and employee assistance initiatives
• Exclusive discounts on Sony products and services
• Opportunities for professional development and career growth
• Flexible work arrangements, including remote work options for eligible candidates
  
  

Equal Opportunity

Sony Interactive Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender (including gender identity, gender expression, and gender reassignment), race (including color, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership, or membership in any other legally protected category. We are committed to creating an inclusive environment that values diversity and empowers all employees. PlayStation is also a Fair Chance employer, and qualified applicants with arrest and conviction records will be considered for employment in accordance with applicable laws.

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