BU Head Derma ME And NA

Your Tasks

Role Purpose

Lead the growth and development of the Derma category, including Eucerin, across the Middle East & North Africa. Responsible for delivering sustainable business growth, market outperformance, and execution excellence through strategic brand leadership, medical engagement, commercial management, and team development.

Business Leadership & Strategy

• Define and drive the long-term growth strategy for the Derma business across MENA.
• Develop and execute annual business plans aligned with regional and global priorities.
• Accelerate profitable growth through portfolio management, pricing, innovation, and market expansion.
• Translate consumer, patient, HCP, and customer insights into actionable growth initiatives.
• Anticipate market trends, opportunities, and competitive risks, implementing appropriate actions.
• Serve as the strategic advisor to the GM and Country Managers on Derma business performance and growth.
  
  

Commercial Performance

• Deliver Net Sales, Market Share, and Profitability targets.
• Lead business reviews, forecasting, financial planning, and demand alignment processes.
• Optimize marketing and operational investments to maximize ROI.
• Monitor KPIs and drive accountability across markets.
  
  

Brand & Consumer Excellence

• Lead integrated consumer marketing strategies across all touchpoints.
• Drive excellence in media, digital, influencer, e-commerce, and retail activation.
• Ensure innovation success, portfolio optimization, and brand consistency across markets.
• Build strong consumer-centricity to strengthen brand equity and growth.
  
  

Medical & Detailing Excellence

• Define and execute the regional medical engagement strategy.
• Drive excellence in detailing through effective segmentation, targeting, and productivity management.
• Strengthen partnerships with dermatologists, HCPs, and KOLs.
• Enhance scientific credibility and healthcare professional recommendation of Eucerin.
  
  

Distributor & Customer Leadership

• Partner with market teams, distributors, and key customers to ensure flawless execution.
• Align brand strategies with customer activation plans.
• Drive execution standards, governance, and capability building across markets.
  
  

Leadership & Organizational Development

• Build, lead, and develop a high-performing and engaged team.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Develop talent pipelines and succession plans.
• Lead cross-functional collaboration and organizational change initiatives.
  
  

Middle East Leadership Team

As a member of the Middle East Leadership Team, contribute to the overall success of the market unit by:

• Supporting enterprise-wide strategic decisions and business priorities.
• Championing Beiersdorf values, culture, and leadership behaviors.
• Driving employee engagement, organizational effectiveness, and compliance with company policies and governance standards.
  
  

Your Profile

Education:

• University degree in Business, Marketing, Pharmacy, Life Sciences or related discipline
  
  

Skills:

• Strategic Thinking
• Commercial Acumen
• Consumer / Customer / Patient Centricity
• Leadership & Talent Development
• Influencing & Stakeholder Management
• Data-Driven Decision Making
• Cross-Cultural Collaboration
• Fluent in English. Arabic a pro.
  
  

Experience:

• Minimum 10 years of commercial experience.
• Proven success in marketing, sales or S&CM
• Experience managing healthcare, dermocosmetics, OTC or consumer healthcare brands.
• Strong track record of delivering profitable growth.
• Minimum 3 years of people leadership experience.
  
  

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

For further information, please reach to your responsible recruiter Brinda Gangdev. Please apply online via the Beiersdorf Career site until 22nd July, 2026.

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