Brand Manager Specialty And Innovative Medicines

Arabian Ethicals was established in 1977 to service the pharmaceutical industry as an agent for the management, storage, and distribution of manufacturers’ brands to both the private and governmental sectors.

Today, Arabian Ethicals has grown into one of the leading healthcare distributors in UAE, distributing 50 brands across its pharmaceutical core business, animal health, and consumer division.

A. New Product Launches

• Lead the end-to-end commercial preparation and execution of new product launches across oncology, immunology, rare diseases, and other specialty/innovative portfolios.
• Develop comprehensive pre-launch and launch plans, including positioning, value propositions, messaging, and customer segmentation.
• Conduct market assessments covering market size, patient population, treatment pathways, competitors, pricing, access, and growth opportunities.
• Develop launch timelines, milestones, KPIs, resource requirements, forecasts, budgets, and business cases.
• Coordinate cross-functional launch readiness across Commercial, Regulatory, Market Access, Supply Chain, Finance, and other relevant functions.
• Track launch performance and implement corrective actions where required.

B. Brand Strategy & Portfolio Management

• Develop and implement annual and long-term Brand Plans based on market opportunities and business objectives.
• Translate global/regional strategies from principals into appropriate UAE commercial strategies.
• Identify growth opportunities across products, indications, customer segments, and channels.
• Monitor market trends, competitor activity, treatment guidelines, product performance, and customer insights.
• Optimize the brand mix and lifecycle strategy throughout the product’s commercial life.

C. Specialty Care & Stakeholder Engagement

• Map patient journeys and identify barriers to diagnosis, treatment initiation, access, and continuation.
• Develop stakeholder engagement strategies for healthcare professionals and relevant healthcare institutions.
• Identify and develop relationships with key opinion leaders.
• Work with Market Access to understand reimbursement, tender, formulary, and access dynamics.

D. Market Intelligence & Business Analytics

• Analyse market and sales data to identify trends and opportunities; monitor competitors and emerging therapies.
• Track brand KPIs, market share, sales performance, and promotional effectiveness.
• Develop management presentations and business reviews for senior leadership and principals.

E. Cross-Functional Leadership

• Act as the commercial lead for assigned brands and coordinate activities across Sales, Regulatory Affairs, Market Access, Supply Chain, Finance, Business Development, and Principal companies.
• Ensure all functions are aligned around launch objectives, commercial priorities, timelines, and business outcomes.

F. Principal / Partner Management

• Prepare regular business reviews and performance updates.
• Coordinate launch plans and commercial strategies with principals; ensure alignment on marketing activities, forecasts, budgets, and KPIs.
• Proactively identify opportunities to expand the partnership and portfolio.

• Bachelor’s degree in Pharmacy, Medicine, Life Sciences, Biotechnology, Biomedical Sciences, Business, Marketing, or a related discipline
• MBA, Master’s degree, or relevant commercial qualification

Experience

• 5–8 years of experience in the pharmaceutical industry, preferably within specialty care, innovative medicines, or hospital products
• Proven experience in brand management and/or product management
• Demonstrated experience in new product launches

Skills & Abilities

• Strong strategic thinking and commercial acumen
• Ability to develop robust business cases, forecasts, and brand plans
• Strong project management and cross-functional coordination skills
• Strong communication, presentation, and influencing skills
• Proficiency in Microsoft Excel and PowerPoint; ability to interpret market data and commercial analytics