Brand Manager - Fashion Retail

• The Brand Manager is responsible for shaping and elevating the brand image of the

company and its products.

• This role requires conducting market research, analyzing brand performance, and

leading strategic brand initiatives.

• The ideal candidate will collaborate with stakeholders to develop product assortments

that meet consumer needs and drive market success.

Key Responsibilities:

Brand Positioning:

• Define and communicate brand positioning, value proposition, and messaging across

the portfolio.

• Develop and implement innovative marketing campaigns and promotional initiatives to

enhance brand visibility and engagement.

• Ensure brand consistency across all channels, including digital platforms, advertising,

and in-store experiences.

Operations Management:

• Oversee retail operations, including store management, staffing, and customer service

standards.

• Develop and enforce standardized operating procedures (SOPs) to optimize efficiency

and consistency.

• Monitor retail performance metrics, analyse KPIs, and implement actionable strategies

for improvement.

Retail Execution:

• Conduct regular audits and store visits to assess compliance and identify growth

opportunities.

• Analyse brand performance metrics and prepare reports for senior management,

highlighting insights and trends.

• Manage relationships with brands, wholesale accounts, and key stakeholders to drive

alignment and collaboration.

Brand Building:

• Collaborate with brands to identify market trends and consumer preferences that inform

product development.

• Drive initiatives to adapt the brand strategy to evolving customer needs.

• Manage the product lifecycle from concept to launch, ensuring strategic alignment.

Marketing and Communication:

• Develop integrated marketing plans to support brand objectives and sales goals.

• Oversee advertising, media, public relations, and digital marketing strategies to

maximize brand engagement.

• Monitor campaign performance and optimize investments to achieve ROI targets.

Education

Minimum Qualification required: ·

• Bachelor’s degree in business administration, Marketing, or a related field.

• MBA preferred.

Experience: ·

• 8-10 years in Retail Brand Management with a proven track record of leading brand

strategy.

Required Knowledge, Skills, Abilities and Attributes:

• Strong analytical skills with a data-driven mindset.

• Exceptional leadership, communication, and interpersonal abilities.

• Proficiency in Excel and familiarity with