Brand Manager Breguet

The Company

Founded in 1775 in Paris by Abraham-Louis Breguet, Breguet is one of the oldest surviving watchmaking houses and pioneer of numerous inventions such as the tourbillon, the first automatic watch and the first wristwatch. Breguet initiated the neo-classical style in watchmaking with the introduction of guillochage and the renowned Breguet hands. His creation of a refined and legible design became the trademark of Breguet and has inspired the aesthetic and trends of many timepieces since.

This innovative spirit captivated numerous personalities from the world elites. Napoléon Bonaparte, Marie Antoinette, King George III, Sir Winston Churchill and Rossini are some of the notable Breguet clients.

Job Description

• Manage the day to day activities and operations of the brand in the UK
• Take ownership of and manage the budget, balance sheet and income statement for the brand
• Direct the people management aspect including recruitment, training, coaching and hands on involvement with the team to ensure Breguet sales techniques and standards are delivered
• Provide training programmes to each account (products, VM, etc.)
• Seek new distribution opportunities including the completion of tenders and internal SG documents to acquire appropriate funding
• Drive and seek continuous improvement on product sales
• Develop annual business plans
• Implement corporate and international procedures (sales techniques, security etc.)
• Establish the highest level of communication with the Country Manager, Brand Vice President and Headquarters
• Prepare and submit the brand’s management reports
• Prepare and submit the Sales/Marketing and Communication plans for the UK. Adopt the brand’s marketing concept for the UK, assisted by the Country Manager, in line with the brand’s worldwide concept
• With local HR, Country Manager and the brand discuss the team strategy and enable the brand to achieve its objectives
• Manage relationships with retailers
• Provide recommendations and consult with Brand HQ regarding overall product,
  
  
  

communication and distribution strategies (in close collaboration with the Country Manager).

• Inform the Country Manager and HQ of any extraordinary, irregular points or elements within your field of responsibility
• Establish Sales/Expense budgets for the division, ensuring they are in line with SG policy for the UK, and budget limits are respected
• Responsible for the execution and delivery of payment terms/accounts receivable in line with the SG policy for the UK
• Suggest and execute the distribution policy for the country in line with SG and Brand HQ overall distribution policy
• Pricing of products according to the international pricing policy of the brand and in line with defined SG policy for the UK
• Responsible for the purchase from Switzerland and the control of inventory levels
  
  
  

(qualitative/quantitative) in line with SG policy for the country.

• Responsible for the inventory, level shall not exceed maximum amounts set forth by SG policy
• Supervise the correct usage of display materials by customers
• Supervise and manage the merchandising of customers in line with the marketing policy of Brand HQ
• Assist Customer Services to achieve the expected level of service as outlined by brand HQ
• Constantly look to improve the brand’s position within retail environments
• Maintain all paperwork relating to the opening and closure of all accounts
• Manage stock replenishment of accounts ensuring core profile is maintained and sales are not lost
• Assemble and execute the marketing budget whilst, monitoring, updating and reporting marketing costs
• Coordinate budget activity, logging invoices and reconciling with the accounts department
• Negotiate advertising/promotional activity where appropriate
• Work closely with HQ Marketing and PR and put together engaging initiatives
• Forecasting and reporting of accounts sales
• Prepare annual sales forecasts and objectives
• Make all necessary arrangements for any new product launch
• Deal with the logistical side of Breguet within the UK
• Make all necessary arrangements for any new product launch
  
  
  

Profile

• Proven and demonstrable wholesale management experience, ideally within prestige watches and/or jewellery
• People management experience, able to motivate and manage teams to deliver successful sales and excellent levels of customer service
• Innovative individual with strong sales and marketing experience
• Economic awareness with a strong business acumen
• Excellent presentation and communication skills
• Flexible approach to work and willing on occasion to stay away from home
• Desire, ability and willingness to take on new and additional responsibility if the role develops beyond its existing parameters
  
  
  

Job Location: New Bond Street 10, W1S 3SP London, United Kingdom (London)

Company Address: The Swatch Group (UK) Limited Building 1000 2nd Floor East Wing The Royals Business Park Dockside Road GB-London E16 2QU United Kingdom

---