Brand Manager B D

Job Description: Brand Manager – Black + Decker

Role Purpose

The Brand Manager will be responsible for driving the growth and profitability of the Black & Decker brand, managing a USD 100M portfolio. This role will lead brand planning, product management, marketing campaigns, and go-to-market strategies to achieve market share, revenue, and profitability targets. The Brand Manager will collaborate cross-functionally with sales, trade marketing, finance, and supply chain to ensure successful execution of brand initiatives and alignment with the overall business strategy.

Key Responsibilities

Brand Strategy & Planning

• Develop and execute annual brand plans aligned to the company’s strategic goals and revenue targets.
• Conduct market research and competitor analysis to identify opportunities for growth and innovation.
• Define brand positioning, messaging, and visual identity to strengthen Black & Decker’s market presence.
  
  
  

Product & Portfolio Management

• Manage the end-to-end product lifecycle including launches, SKU rationalization, and product improvements.
• Collaborate with global product teams to adapt and localize products for the regional market.
• Monitor product performance and profitability, recommending corrective actions as required.
  
  
  

Marketing Campaigns & Execution

• Lead integrated marketing campaigns across digital, retail, events, and trade channels.
• Develop and execute promotional plans to drive consumer engagement and increase sell-through.
• Manage advertising, PR, and influencer activities to enhance brand visibility and preference.
  
  
  

Commercial & Financial Management

• Own the P&L for the brand, ensuring delivery of sales, margin, and market share targets.
• Forecast demand and align with supply chain to maintain optimal inventory levels.
• Track ROI of marketing initiatives and optimize spend to achieve maximum effectiveness.
  
  
  

Stakeholder & Cross-Functional Collaboration

• Partner with Sales and Trade Marketing to create channel-specific programs that drive conversion.
• Collaborate with finance to monitor pricing, profitability, and promotional spend effectiveness.
• Work closely with regional/global teams to align local strategy with international brand direction.
  
  
  

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
• 6–8 years of solid marketing experience, with at least 3 years in brand management or product marketing.
• Proven experience in managing large-scale brands with USD 50–100M+ annual turnover.
• Strong commercial acumen with experience in P&L ownership and data-driven decision making.
• Experience in consumer durables, FMCG, or tools/home appliances industry preferred.
• Excellent project management, analytical, and communication skills.
  
  
  

Key Competencies

• Strategic thinker with strong business acumen.
• Results-driven and highly collaborative.
• Strong creative judgment and consumer-centric mindset.
• Ability to thrive in a fast-paced, dynamic, and matrixed environment.
  
  
  

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasnt stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

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