Brand And Marketing Programme Delivery Specialist

Job Purpose

Our Corporate Communications Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes beliefs and goals of our organisation across the globe both internally and with our customers alike.

The Brand & Marketing Programme Delivery Specialist will develop and deliver MarComms activities as defined by the Manager Brand and Marketing Programme Deliver and the brand strategy for the business unit to provide a competitive edge in line with Emirates Airline/dnata brands by working closely with different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates or dnata brand and sub-brands while demonstrating agility in delivery of activities, in line with changing business priorities. Proactively identify brand, commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio. In collaboration with the wider team, implement integrated brand and marketing programmes to deliver on the brand strategy, customer experience promise, or achieve business objectives in partnership with the CCMB team of Specialists.

In This Role You Will

• Understand and communicate with relevant business unit stakeholders the activities within the defined brand strategy, by understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Work closely with EK Group Market Research, marketing strategic planning, analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand, product and customers positioning in the relevant markets.
• Work with team colleagues to translate and convert the brand strategy, commercial and/or operational business objectives or challenges to single-minded brand and marketing objectives that the specialist teams can deliver across the entire customer lifecycle, journey and touchpoints. Understand and leverage research, data, analytics, and insights to ensure that briefs are clear and articulate so specialist teams can effectively design, develop, and test the proposed response or solutions. Work with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend.
• Drive the content of the MarComms Programme covering both Run and Build marketing requirements for the respective business unit. Work closely with the respective specialist teams to incorporate the relevant Build roadmap elements into the BU roadmap. Define, track and report the Run marketing requirements for the respective BU. Proactively communicate risks and concerns with delivery of roadmap and vision to department leadership, in order that they communicate with relevant BU stakeholders to ensure alignment where required on a periodic basis.
• Working within defined processes, pptimise the build, delivery and measurement of planned (short-to-long term) Business Unit changes across customer communication touchpoints. Leverage and understand CCMB research, insights and analytics to influence the development of new initiatives, customer experience and journey in line with brand strategy and objectives.
• Identify MarComms capabilities that can be leveraged by respective business unit and ensure suggestions and inputs are given for the CCMB Build roadmap to support business objectives in close collaboration and coordination with the CCMB specialist teams by staying up-to-date with the latest developments in modern marketing and marketing technology.
• Execute on the prioritised activities within the CCMB build roadmaps. Balance the needs of customers, stakeholders, CCMB resources, brand and commercial requirements, and the desired maturity levels while appreciating that each Specialist Team owns their respective Build Roadmap, and escalate any variances that are perceived.
• Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products, aligning and leveraging data.
• Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating with the relevant stakeholders from the business units. Risks or issues such as data governance and privacy, cybersecurity, technical or data integration challenges, legal issues, organizational requirements etc are to be highlighted in a timely manner.
• Work effectively within defined budgetary parameters, tracking and monitoring spend on campaigns and providing timely interventions in cases of forecasted overspend or underspend.
• Focus on continuous professional development around marketing and marketing technology to ensure skills and knowledge are relevant and up-to-date, and develop sufficient knowledge of the business areas being supported to ensure appropriate solutions are proposed.
  
  

• Degree or Honours in Marketing or Communications (12+3 or equivalent).
• 5+ years experience in Marketing & Media, Communication, Brand/Product Management.
• Understanding of customer journey development across digital and non-digital touchpoints from a marketing communications perspective, and ability to translate business requirements into marketing communications solutions.
• Project management certification.
• Understanding of 360* marketing and ability to manage and deliver marketing communications campaigns
• Broad understanding of marketing technologies including automation programs, marketing data management, CCMB operational value-chain, and operational model with teams such as IT and EA
• Collaboratively develop a comprehensive functional requirement brief with specialist teams such as: UX/IBE teams, Customer Strategy and Retention, Media and Performance Marketing, Customer Insight and/or EA, and Marketing Analytics
• Effective communication skills and ability to answer why to the questions from stakeholders by leveraging and mastering data, customer feedback and other metrics.
• Proven ability to manage senior stakeholders and influence decision making
• Proven ability to influence cross-functional team