Brand And Creative Director

You own what our brand Sajada.com stands for and everything a customer sees: the brand, the collections, the shoots and the campaigns. You set the strategy that takes Sajada from a successful e-commerce store to a household name in Muslim homes, and you lead the creative work that brings it to life. You report to the founder and work alongside our Head of Growth and Operations Manager, with our partnerships, design, creative strategy, video and creator teams working within the direction you set.

• One brand book covering positioning, voice, visual identity, the claims we make, and how we present Islamic content with care and accuracy.
• Range and positioning: how our Everyday, Classic, Signature and Kids lines look, feel and justify their price.
• Brand architecture for new product lines, sub-brands and co-branded collections.
• The brand story across our homepage, collection, About and product pages.
• Packaging and unboxing: boxes, labels, inserts and the moments customers share.

• The campaign calendar for Black Friday, Ramadan, both Eids, back-to-school and our monthly drops, planned months ahead.
• Concept, location, models, styling, shot list and art direction for every shoot, with you on set.
• Creative direction for new mat designs and product lines with our designer and factories.
• Choosing and briefing the artists and calligraphers we collaborate with.
• Final sign-off that ads, emails, social, the website and packaging are on-brand.
  

• 5+ years in brand or creative roles, with 2+ years leading the brand or creative direction of a consumer brand (ideally DTC, fashion, home or lifestyle).
• A portfolio of shoots, campaigns and brand systems you led, and the results they drove.
• Experience planning and directing photo and video shoots from concept to final assets.
• Experience briefing designers, artists, photographers, videographers and creators, and leading a creative team.
• An understanding of performance marketing, so brand and growth work together.
• Respect for and understanding of Islamic practice, and care in how faith is presented.
• Excellent written English. Arabic or French is a plus.

Apply with the form in our website: https://www.redmaldigital.com/careers/