Associate Product Marketing Manager 03F25

We are seeking an Associate Product Marketing Manager to join our dynamic team and drive the go-to-market strategy for our innovative products. The ideal candidate is a strategic thinker with a passion for marketing and a knack for storytelling. In this role, you'll be responsible for developing and executing marketing plans and campaigns that effectively communicate our product's value to the target audience. You'll work closely with cross-functional teams, including product development, sales, and customer support, to ensure a flawless product launch and continued success in the market. If you are results-oriented, creative, and eager to contribute to a growing company, we would love to hear from you.

Responsibilities

• Develop and execute comprehensive product marketing strategies and plans.
• Collaborate with product management teams to define product positioning and messaging.
• Conduct market research to understand customer needs and market trends.
• Coordinate with sales teams to provide marketing support and sales materials.
• Create and manage content for marketing campaigns across various platforms.
• Analyze and report on the effectiveness of marketing campaigns and initiatives.
• Support the development of competitive analysis and market intelligence reports.
• Assist in the planning and execution of product launches and promotional events.
• Work alongside design teams to create compelling visuals for marketing purposes.
• Monitor and respond to customer feedback on product offerings and marketing strategies.
• Maintain and update marketing collateral and product information on a regular basis.
• Identify new market opportunities and recommend strategies to capture them.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 2 years experience in product marketing or related roles.
• Strong written and verbal communication skills are essential.
• Proven ability to develop effective marketing plans and strategies.
• Experience with market research and competitive analysis techniques.
• Familiarity with digital marketing tools and platforms, especially CRM systems.
• Ability to work collaboratively within cross-functional teams and manage multiple projects.