B2B Sales Manager

Who We Are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Lets talk about the cool stuff you do at Axi!

You will drive the growth of Axi’s institutional and B2B business, by acquiring and managing relationships with FX/CFD brokers, trading firms, and financial institutions globally.

As a key member of the commercial team, the B2B Sales Manager will be responsible for promoting Axi’s multi-asset liquidity solutions, institutional-grade infrastructure, and API connectivity — positioning Axi as a preferred partner in the highly competitive electronic trading ecosystem. This role plays a critical part in expanding AxiPrime’s market footprint, building long-term client relationships, and contributing to the firm’s broader strategic growth goals.

Your EDGE Assignment/You Will

• Identify, prospect, and onboard new B2B clients in the FX and CFD space — including brokers, money managers, and institutional trading firms. Build and develop a strong pipeline of prospects, generate new leads, and deepen trusted relationships with B2B clients including institutional and retail brokerages.
• Promote the company’s liquidity, execution and API solutions to institutional prospects.
• Promote Axi’s services via both self-sourced leads and those provided by the company.
• Executing business development strategies that align with regional priorities and Axi business goals.
• Collaborate closely with Marketing, Product, Technology, Compliance, and other internal teams to develop and launch market-relevant campaigns and partnership programs.
• Attend industry meetings, roadshows, and seminars across the GCC and wider MENA region to support business development and represent the Axi brand.
• Actively monitor and analyze market trends, competitor activity, and customer feedback to inform go-to-market strategies and continuously optimize partner performance.
• Participate in the development and execution of regional initiatives, ensuring alignment with Axi’s brand, commercial strategy, and compliance requirements.
• Prepare and present regular business performance updates, insights, and commercial recommendations to relevant stakeholders.
• Support key strategic projects that enhance Axi’s regional and international footprint, including market entry assessments, commercial pilots, and scalability initiatives.
• Administrative matters regarding paperwork for onboarding, liaising with onboarding departments and lawyers.
• Ensure full adherence to regulatory obligations under the DFSA framework, including but not limited to:
• Ensuring services are provided honestly, efficiently, and fairly
• Ensuring clients are treated fairly at all times
• Promptly reporting any suspicions of market abuse, insider trading, or money laundering to Compliance or the MLRO

Are you the one?

• 3-5 years (or more) of experience in the FX/CFD industry, specifically in institutional or B2B sales.
• Understanding of electronic trading ecosystems, particularly around liquidity provision, executive, and multi-assets offerings.
• Demonstrated success in acquiring, onboarding and managing institutional clients.
• Solid understanding of API connectivity, liquidity solutions, and institutional-grade trading infrastructure.
• Able to contribute to market entry strategies, go-to-market initiatives, and regional business growth.
• Ability to analyze market trends and competitor activity to support commercial decisions.
• Awareness of and ability to operate under DFSA (Dubai Financial Services Authority) regulatory standards.

Axis bag of delights

• 25 Annual Leave days per year
• 5 Paid Study Leave days per year
• 1 Paid Volunteer Day per year
• Health and Dental Insurance upon commencement for self and options to include dependents
• Subsidised wellbeing initiative

Axis interview journey

• Talent Acquisition Interview (30-45 minutes)
• Hiring Manager Interview (60 minutes)
• Final Interview (45 minutes)

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.